Skin Care Brand Glow Recipe Pairs With Noodle Maker Buldak For TikTok Launch
Priced at $38, a new limited-edition beauty collaboration pairs skin care brand Glow Recipe with Korean spicy noodle brand Buldak to release the Glow Recipe x Buldak Glass Balm Duo. The collection features two tinted iterations of Glow Recipe’s Glass Balm inspired by Buldak’s popular sauce flavors, launching first on TikTok Shop before expanding to digital and physical retail channels.
The cross-category partnership merges the viral reach of Samyang Foods-owned Buldak with Glow Recipe, a skin care brand co-founded by Sarah Lee and Christine Chang. The collaboration arrives as food-beauty crossovers accelerate in the United States, following recent joint releases from brands such as Bag Balm and Fishwife, as well as Auntie Anne’s and Chipotle.
Flavors And Formulations In The Glass Balm Duo
The $38 duo includes two distinct lip treatments formulated with specific color profiles, active ingredients, and thematic packaging details. The Carbonara-inspired balm delivers a cherry blossom pink tint with a creamy finish and a hint of sweet umami. The Original-inspired balm features a brick-colored tint designed to provide a spicy, plumping kick alongside a tingly sensation.
Both formulations incorporate hyaluronic microspheres for lasting hydration, ceramides to reinforce the skin barrier, and pink pepper berry to smooth the lips with antioxidants. Additionally, the collection includes a custom keychain featuring Peppo, Buldak’s fiery chick mascot, designed for accessorizing the product.
Social Media Metrics And Cultural Roots
Both brands maintain substantial followings on TikTok, where the partnership debuts. Buldak has accumulated 2.3 million followers on the platform and sold more than 92,000 products via TikTok Shop. Glow Recipe, established in 2014, holds 1.9 million followers on TikTok and has sold roughly 123,000 products through the application.
For us, this collaboration is a love letter to the foods we grew up with and the culture and global community that shaped us,
Christine Chang, co-founder and co-chief executive officer of Glow Recipe, stated.
[Buldak] has been one of the most impactful examples of Korean culture traveling the world through shared experience and social conversation,
Sarah Lee added. We feel that there are parallels to how Glow Recipe grew, from bringing Korean beauty to the U.S. to building a community that turned our skin care products into cult favorites.
Buldak has grown into far more than a food brand. Our fans have turned it into a culture of its own. Partnering with Glow Recipe lets us meet that community in a completely new space,
Abbas Arslan, vice president of marketing for Buldak, told regarding the company’s strategy to expand as a lifestyle brand.
Retail Rollout And Purchasing Schedule
The Glow Recipe x Buldak Glass Balm Duo debuts via TikTok Shop, followed by a digital release on sephora.com on October 23. The collection arrives in physical Sephora retail stores on November 2.
