government Announces Alternate Film Awards Following Ophir Funding Halt
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After halting funding for the Ophir Awards following the September ceremony that gave its top prize to a film about a Palestinian boy, Culture Minister Miki Zohar announced this week an option film award ceremony that will take place on December 30 at Jerusalem’s International Convention Center.
The highlight of the event is the prize money to be awarded to the winners, amounting to NIS 1 million, with cash prizes of NIS 100,000 (about $26,000) to be handed out in major categories, including Best Feature Film, Best Documentary, Best Short/Animation Film, Best Director, Best Screenplay, Best Cinematography and Best Editing. In addition, prizes will be awarded for Best Actor, Best actress and a special Lifetime Achievement Award.
The finalists in the various categories will be announced in the coming days.
“We are proud to hold for the first time the new state ceremony designed to give the Israeli film industry a central stage and recognition for excellence,” said Zohar.
The nomination process for the new film awards included the public’s submission of film titles, while a professional panel of film industry experts compiled the final list.
Zohar said he sees great meaning in strengthening Israeli creativity and highlighting the voices “that tell our story. This is another step in reinforcing the film industry and supporting works that express the Israeli spirit at its best. Cinema is returning to the people.”
Zohar took steps to sideline the Ophir Awards after the most recent ceremony,when “the Sea,” a film by Shai Carmeli-Pollak about Khaled (Mohammed Gazaoui),a Palestinian boy on his way to visit the sea in Tel Aviv for the first time in his life as part of a class trip,won the award for Best Feature.
At an IDF checkpoint, the soldiers deny Khaled entry. He then sneaks into Israel and embarks on a journey to the sea,while his father (Khalifa Natour) tries to trace his whereabouts,putting himself at risk of being arrested and losing his job.
Following the Ophir win for “The Sea,” Zohar said the film was “a provocation” and that the awards had become “political.” He subsequently announced he would halt funding for the Ophir Awards and create a new,state-sponsored film ceremony.
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Facebook Pixel: A Comprehensive Guide
The Facebook Pixel is a powerful tool for businesses looking to maximize the return on their Facebook and Instagram advertising.It’s a snippet of code that you place on your website,allowing you to track visitor behavior,measure the effectiveness of your ads,and build targeted audiences for retargeting. This guide provides a comprehensive overview of the Facebook Pixel, covering its benefits, implementation, and best practices.
Publication Date: 2025/12/10 06:12:50
What is the Facebook pixel?
At its core, the Facebook Pixel is a JavaScript code snippet provided by Meta (formerly Facebook) that you install on your website. It allows you to track specific actions that people take on your site after interacting with your Facebook ads. These actions, known as “events,” can include things like adding items to a cart, making a purchase, submitting a lead form, or simply viewing content. Think of it as a bridge connecting your website data with your Facebook advertising efforts.
Why Use the Facebook Pixel?
Implementing the Facebook Pixel offers several key benefits:
- Track Website Conversions: Understand which Facebook ads are driving the most valuable actions on your website, such as purchases or leads. Facebook’s documentation details conversion tracking.
- Retargeting: Create custom audiences of people who have visited your website or taken specific actions, and then show them targeted ads.This is a highly effective way to re-engage potential customers.
- Optimize Ads for Conversions: Facebook’s algorithm uses Pixel data to optimize your ads for conversions, meaning it will show your ads to people who are most likely to take the desired action.
- Build Lookalike Audiences: Find new customers who share similar characteristics with your existing website visitors or customers.
- Dynamic Ads: Show people ads for the specific products they viewed on your website.
How to Implement the Facebook Pixel
Here’s a step-by-step guide to implementing the Facebook Pixel:
- Create a Pixel: In Meta Business Suite, navigate to Events Manager and create a new Pixel.
- Install the Pixel Code: You’ll receive a base Pixel code. This code needs to be installed on every page of your website. There are several ways to do this:
- Manually: Copy and paste the code directly into the <head> section of your website’s HTML.
- Tag Management System: Use a tag management system like Google Tag manager to deploy the Pixel code. This is the recommended method for most users.
- Partner Integrations: Many website platforms (like Shopify, WordPress with WooCommerce, and Squarespace) have built-in integrations with the Facebook Pixel.
- Verify Pixel Installation: Use the Facebook Pixel Helper Chrome extension to verify that the Pixel is installed correctly and firing events.
- Set Up Events: Define the specific actions you wont to track as events. Facebook offers standard events (e.g., Purchase, AddToCart, InitiateCheckout) and allows you to create custom events. Proper event setup is crucial for accurate tracking.
Understanding Facebook Pixel Events
Events are the cornerstone of effective Pixel tracking. Here are some common standard events:
- PageView: Tracks page views on your website.
- ViewContent: Tracks when someone views a specific product or content page.
- AddToCart: Tracks when someone adds an item to their shopping cart.
- InitiateCheckout: Tracks when someone starts the checkout process.
- AddPaymentInfo: Tracks when someone adds payment information.
- Purchase: tracks when someone completes a purchase.
- Lead: tracks when someone submits a lead form.
- CompleteRegistration: Tracks when someone completes a registration form.
You can also create Custom Events to track actions specific to
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