GRAMMY U Conference Empowers Emerging Music Industry Professionals in New York City
The GRAMMY U Conference Presented by Mastercard took place in New York City on April 25-26, 2025, bringing together emerging music industry professionals for a series of panels, activations, keynotes, and performances. The event featured insights from GRAMMY-winning artists and industry leaders, focusing on career development and the evolving music landscape.
Keynote Speakers and Panels
The conference boasted keynote addresses from Laufey and Coco Jones, both GRAMMY-winning artists. Coco Jones discussed her extensive career during a keynote panel on April 25th. Following this, a talk-show style conversation featured three leading music professionals. The day concluded with a panel of top music content creators, focusing on building a digital media presence.
Interactive Workshops and Career Development
The conference kicked off with a multi-station career center, providing attendees with resources for professional growth. On April 26th, the band Lawrence participated in a GRAMMY U Unwrapped session, offering a deep dive into their latest album, Family Business. Sony Pro Audio offered personalized measurements for its 360 Virtual Mixing Environment (360VME) to select members.
Focus on Genre Innovation and the Evolving Industry
Laufey’s keynote conversation centered on genre innovation, highlighting the changing dynamics within the music industry. The conference emphasized the importance of adapting to new technologies and platforms for success. The event included colorful brand activations and photo opportunities, creating an immersive experience for attendees.
About GRAMMY U
The 2025 GRAMMY U Conference builds on a year of community-building events for GRAMMY U. The conference aims to support and connect the next generation of music industry professionals.