Okay, here’s a breakdown of the key skills and qualities Toast is looking for, tailored for crafting a resume and cover letter, along with how to position yourself as a strong candidate. I’ll categorize it for clarity.
I. Core/essential Skills (Must-Haves – Focus Heavily on These)
These are the non-negotiable qualities. Your resume and cover letter must demonstrate these.
* Consultative Selling & Strategic Thinking: This isn’t just about closing deals; it’s about understanding a prospect’s business deeply and offering solutions they haven’t considered. Think “business advisor” not “salesperson.”
* Keywords: strategic Account Management, Business Growth, needs Analysis, Solution Selling, Value Proposition, Problem Solving, Client Consulting.
* How to Show It: Use action verbs like “advised,” “consulted,” “developed,” “recommended,” “challenged,” “identified,” and “analyzed.” Give examples of times you uncovered hidden needs or helped a client rethink their approach. Quantify the impact (e.g., “Identified a $20k cost savings possibility for a client by recommending…”).
* Growth & Ownership Mindset: They want someone driven, resilient, and accountable.
* Keywords: Self-Starter, Results-Oriented, Accountable, Driven, Resilient, Proactive, Initiative, Goal-Oriented, Performance-Driven.
* How to Show It: Highlight achievements where you took initiative, overcame obstacles, and delivered results. Use phrases like “exceeded quota,” “consistently surpassed goals,” “took ownership of…,” “proactively identified and resolved…”. Show you’re comfortable with ambiguity and taking duty.
* Communication & Organization: Clear, concise communication is vital, along with the ability to manage your time effectively.
* Keywords: Communication (written & verbal), Presentation Skills, Time Management, Organization, Prioritization, Active Listening, Interpersonal Skills.
* How to Show It: Demonstrate this through the clarity of your resume and cover letter itself! Mention presentations you’ve given,reports you’ve written,or projects you’ve managed. Highlight your ability to juggle multiple priorities.
* Adaptability: The sales environment is fast-paced. They need someone who can handle change.
* Keywords: Adaptable, Agile, Flexible, Change Management, Quick Learner, Resourceful, Thriving in Dynamic Environments.
* How to Show It: Describe situations where you successfully navigated a changing environment, learned a new skill quickly, or adjusted your strategy based on new information.
II. “Nice to Have” Skills (Good to Mention if You Have Them)
These are bonuses. Don’t stress if you lack them, but include them if you do.
* Salesforce CRM: Very common, so if you know it, definitely list it.
* Sandler Sales Training (or similar): Shows you’re committed to professional development and understand a structured sales approach.
* B2B SMB/Resturant/Hospitality/Retail Experience: Industry knowledge is a plus, but not essential. If you have it, emphasize your understanding of the challenges and opportunities in these sectors.
III. Key Takeaways from the Job Description (For Tailoring)
* AI Focus: Toast is embracing AI. Even if you don’t have direct AI experience, express your willingness to learn and adapt to new technologies. A phrase like “eager to leverage AI tools to enhance sales effectiveness” would be good.
* Culture: They value a hybrid work model, collaboration, and a diverse, inclusive environment.show you’re a team player and appreciate these values.
* Total Rewards: The compensation is meaningful ($118k – $189k). This suggests they’re looking for high performers. Focus on your achievements and potential to drive revenue.
* Uncapped Commissions: This is a strong incentive. Highlight your ability to close deals and exceed targets.
How to Tailor Your submission:
* Resume:
* Use the keywords above throughout your resume.
* Focus on accomplishments, not just responsibilities.
* Quantify your results whenever possible.
* Keep it concise and easy to read.
* Cover Letter:
* Address how your skills and experience align with each of the core requirements.
* Express your enthusiasm for Toast’s culture and AI initiatives.
* Show you understand the challenges and opportunities in the restaurant/hospitality industry (if applicable).
* Demonstrate your understanding of consultative selling and your ability to build relationships.
**Toast wants a strategic, driven, and adaptable sales professional who can think
Worth a look