Hari Raya Travel Surge: Agoda Reports 55% Increase in Accommodation Searches, Japan and China Gain Popularity
As Hari Raya approaches, digital travel platform Agoda has reported a significant surge in demand, with a 55% month-on-month increase in accommodation searches from travelers in Malaysia, Indonesia, and Singapore for check-ins between March 20 and 23, 2026 . This indicates a growing interest in travel during the festive period.
Bali Remains a Top Destination, But Recent Markets Emerge
Bali continues to be the most sought-after destination for travelers from these three Southeast Asian nations. Yogyakarta, Bandung, Kuala Lumpur, and Tokyo follow closely as popular choices . Notably, Agoda is observing increased interest in destinations beyond traditional choices, with Japan and China gaining traction.
Shifting Travel Preferences: Beyond Traditional Homecoming
Hari Raya, also known as Eid al-Fitr, traditionally marks a time for families to return to their hometowns and celebrate together. However, travel patterns are evolving. Andrew Smith, Senior Vice President, Supply at Agoda, noted a shift in preference, with many travelers now looking beyond familiar destinations . The increased accessibility of Japan and China, driven by eased visa rules and unique experiences, is contributing to their growing appeal.
China and Japan Benefit from Eased Travel Restrictions
China has emerged as a top five destination for travelers from Malaysia, Indonesia, and Singapore, experiencing a 7% year-on-year increase in accommodation searches during the Hari Raya period . This growth is attributed to China’s recent expansion of visa-exemption policies and streamlined transit rules . Japan is also benefiting from efforts to boost inbound tourism, with the government aiming to attract 60 million foreign tourists annually by 2030 .
Localization Strategies Key for Hotels
The upcoming festive season presents an opportunity for hotels to refine their localization strategies to cater to diverse traveler needs. Agoda’s Tailored to Win report highlights the importance of reflecting cultural, linguistic, and behavioral preferences . Hotels can enhance their appeal by clearly indicating Halal-certified meal options, providing prayer facilities, and offering other Muslim-friendly amenities. The report found that hotels implementing advanced localization strategies saw a 59% positive impact on Revenue Per Available Room (RevPAR) .
As Hari Raya travel planning gains momentum, accommodation partners are encouraged to review their listings to ensure they address key traveler considerations, including meal options, prayer access, family suitability, and proximity to attractions . Agoda continues to support partners with data-driven insights and localized tools to support them present relevant information to travelers.