Work management software provider Asana is expanding its customer experience operations with a recruitment push for a senior leadership role dedicated to automated, data-driven client retention, according to company job postings. The San Francisco-based enterprise is seeking a Head of Digital & Scaled Customer Success to manage engagement strategies for smaller-tier customer segments without relying on traditional one-on-one human management.
Scaling Customer Success Through Digital Architecture
The newly outlined position will own Asana’s digital customer journey, designing self-serve onboarding processes, automated lifecycle communications, and in-product nudges. According to company disclosures, the role requires building artificial intelligence-driven engagement plays in partnership with the product team to accelerate customer activation and time-to-value. Candidates must bring seven to ten years of customer success or client-facing leadership experience within the SaaS sector, alongside a background in developing programmatic retention models.
Asana operates an office-centric hybrid model requiring staff to work from designated corporate hubs on Mondays, Tuesdays, and Thursdays. The company maintains offices in San Francisco, Chicago, and New York City, though remote work arrangements are available depending on the employee’s state of residency.
Compensation Structure and Geographic Pay Zones
Compensation for the Head of Digital & Scaled Customer Success role varies by location under a three-tiered geographic pay structure established by the company. According to Asana’s recruitment guidelines, base salary ranges are divided into distinct zones:
- Zone A: $223,200 to $262,400
- Zone B: $200,800 to $236,000
- Zone C: $178,400 to $210,000
Total compensation packages for qualifying candidates may also include equity components and standard corporate benefits. Asana states that it conducts annual pay equity audits to measure compensation against market values and mitigate hiring biases.
Corporate Background and Workplace Recognition
Founded as a collaboration platform for human and artificial intelligence workflows, Asana serves millions of global teams. The organization has received workplace culture recognition from publications and institutions including Fortune, Fast Company, Forbes, and Gartner. The firm maintains over 13 international offices as it continues to scale its hybrid workforce infrastructure.
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