Humanoid Global Invests in HowToRobot to Accelerate Automation Solutions
Humanoid Global Holdings Corp. Has completed a strategic investment in HOWTOROBOT HOLDING INC. (“HowToRobot”), a global marketplace for robotics solutions, and simultaneously signed an advisory agreement. The move, announced on February 26, 2026, aims to strengthen collaboration in delivering tailored automation solutions.
Investment Details and Advisory Agreement
Humanoid Global invested US$75,000 in HowToRobot’s Series A funding round as reported by InvestingNews. Holman Robotics, LLC (“Holman”), which recently launched a robotics division focused on solution design, financing, and lifecycle asset management, also participated in the round. The advisory agreement, spanning an initial two-year term, will see Humanoid Global represented on HowToRobot’s advisory board, providing strategic guidance without direct financial compensation or share issuance.
Addressing Labor Shortages and Rising Costs
The investment comes as manufacturers globally face increasing pressure to adopt automation due to ongoing labor shortages and rising labor costs. Research from HowToRobot highlights the challenges in the Czech Republic, where approximately 264,000 manufacturing roles remain unfilled, and labor costs have increased by 83% since 2016 according to a press release. These economic factors are driving demand for automation, particularly among tiny and medium-sized enterprises (SMEs) that previously found such technologies complex or expensive.
A Collaborative Approach to Automation
The partnership between Humanoid Global and HowToRobot seeks to make automation more accessible and predictable for these SMEs. The companies intend to offer a streamlined process encompassing planning, financing, implementation, and administration. Holman’s investment further enhances this offering, creating a pathway from planning through deployment, with integrated asset management and financing capabilities as detailed in the Business Insider report.
HowToRobot’s Role in the Automation Landscape
Founded in 2017, HowToRobot operates as an independent platform connecting buyers and solution suppliers. It provides structured support for businesses to identify, source, and implement automation solutions tailored to their operations as outlined on Humanoid Global’s blog. The platform aims to address challenges such as limited internal expertise, fragmented vendor markets, and a lack of reliable pricing benchmarks.
“We are pleased to invest alongside Holman in HowToRobot,” said Shahab Samimi, CEO of Humanoid Global.
Looking Ahead
This strategic investment and advisory agreement position Humanoid Global and HowToRobot to capitalize on the growing demand for automation solutions, particularly within the SME sector. By combining Humanoid Global’s investment focus with HowToRobot’s platform and Holman’s comprehensive robotics management solutions, the collaboration aims to accelerate the adoption of robotics and industrial automation technologies.