Iconic Actresses Star in Movie Released to Home Theaters Quickly

The movie , which attracted a lot of attention even before its release due to the meeting of Han So-hee and Jeon Jong-seo, began service as a VOD and landed in home theaters 16 days after its release. It has been a little over 15 days since its theatrical release, and this is the fastest pace since the movie <1 Win> starring Song Kang-ho was released on the supplementary rights market in 20 days. Some say that this is a clear example of the ‘holdback’ (grace period from theater screening to VOD/OTT release) that has been rapidly shortening in the Korean film industry recently.

Distributor PlusM Entertainment announced on February 6, “We will service through various platforms, including IPTV (KT Genie TV, SK Btv, LG U+ TV), Home Choice, KT Skylife, WAVVE, Apple TV, and Coupang Play.” The strategy is to target theater audiences and home viewers at the same time by switching to a simultaneous VOD format in theaters.

is a crime entertainment film that tells the story of two women, Mi-seon and Do-kyung, who dreamed of different tomorrows in the middle of a fancy city, stealing black money and gold bars at the edge of their lives. Han So-hee and Jeon Jong-seo, who are considered the most iconic actresses at the moment, took on the lead roles, heralding strong chemistry and acting transformation, and actors with strong personalities such as Kim Shin-rok, Jung Young-joo, Kim Seong-cheol, Lee Jae-gyun, and Yoo Ah joined in, raising expectations. In addition, the fact that it was the commercial film debut of director Lee Hwan, who attracted attention with , was also a hot topic.

The history before release was also spectacular. Starting with an invitation to the Special Presentation section of the 50th Toronto International Film Festival, it continued to receive the Best Picture award at the 10th London Asian Film Festival and an official invitation to the 30th Busan International Film Festival, receiving attention from domestic and international film festivals. Hip-hop musician and producer GRAY participated as music director, and the soundtrack also received attention, with Hwasa, Kim Wan-seon, DeVita, Hoody, and Ahn Shin-ae participating in singing.

However, theater performance did not meet expectations. By the second week of release, the cumulative number of viewers was only about 139,000, and it was not even in the top 10 at the box office, so it is classified as a box office failure. Compared to the topicality of the two lead actors, aggressive marketing, and film festival results, the audience response did not keep up.

Although it was a disappointing success in theaters, expectations are high whether it will seize the opportunity to become a box office hit in home theaters.

Project Y

supervision

Appearance

Jae-gyun Lee, Yoo Ah, Eun-jeong Bang, Hwan Lee, Yoo-kyung Oh, Jae-min Kwak

rating

Now Movie Editor Kim Movie

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