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iDNES.cz Privacy Policy: Advertising, Cookies, and Data Processing Explained

A First Look at Rockstar’s Next Engine Rockstar has unveiled a new trailer for Grand Theft Auto VI, a visual showcase captured directly on the PlayStation 5. Moving beyond the scope of previous teasers, the footage centers on…

iDNES.cz Privacy Policy: Advertising, Cookies, and Data Processing Explained

A First Look at Rockstar’s Next Engine

Rockstar has unveiled a new trailer for Grand Theft Auto VI, a visual showcase captured directly on the PlayStation 5. Moving beyond the scope of previous teasers, the footage centers on protagonists Jason and Lucia, blending narrative beats with high-octane action sequences. One sequence finds Jason wading through a swamp in night-vision goggles, signaling a shift in atmosphere. The footage runs directly in the game’s engine. Beyond this preview, the studio intends to ramp up its marketing efforts for the title significantly in the coming period.

Justice Takes the Lead on Soundtrack

The trailer is set to the track “Flower in a Hurricane” by French electronic duo Justice. Beyond this single, the duo is confirmed to be composing the full accompanying soundtrack for the game. This project also features contributions from SZA, Tame Impala, and King Gizzard & The Lizard Wizard.

Data Privacy Shifts in Czech Media

Major outlets—including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz—have updated their processing policies. Visitors must now choose between consenting to targeted advertising or paying for an iDNES Premium subscription.

Advertising and the Premium Tier

The model relies on profiling user habits to serve ads from a network of 125 advertising partners. The publisher notes that users who decline consent for targeted advertising are required to transition to the ad-free premium tier to continue viewing content. However, the company specifies that users may still withdraw consent for non-advertising purposes, such as content personalization, without triggering a forced upgrade. Beyond these primary choices, the company processes certain data based on legitimate interests, allowing users to modify specific privacy settings within a detailed configuration menu.

Fortifying Servers Against AI Scraping

The measure is designed to prevent aggressive data scraping by AI companies that can destabilize servers by making mass downloads computationally expensive. The system also employs fingerprinting techniques, such as analyzing how browsers render fonts, to distinguish legitimate users from headless browsers.

The Evolving Digital Landscape

As media groups standardize their consent frameworks across multiple platforms—where granting permission on one site automatically applies to the entire network—the industry is increasingly balancing technical performance with user-tracking requirements. The integration of Proof-of-Work protocols marks a departure from traditional access, reflecting a broader trend where publishers prioritize server stability against the rising volume of automated traffic.

Anika Shah – Technology

How to Identify Cookies on your site and write your privacy policy
About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”