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ILLIT Plagiarism Accusations: “No Shame” Compared to NewJeans Performance

ILLIT's Performance Sparks Similarity Claims to NewJeans' "attention" online reactions have swelled after ILLIT's recent Music Bank Festival performance in Japan,with many netizens echoing fans' claims that a portion of the choreography and even thier outfits looked reminiscent…

ILLIT Plagiarism Accusations: “No Shame” Compared to NewJeans Performance

ILLIT’s Performance Sparks Similarity Claims to NewJeans‘ “attention”

online reactions have swelled after ILLIT‘s recent Music Bank Festival performance in Japan,with many netizens echoing fans’ claims that a portion of the choreography and even thier outfits looked reminiscent of NewJeans‘ “Attention” dance break,sparking widespread discussion across social media platforms and K-Pop communities.

On X (formerly Twitter), posts comparing video clips of ILLIT’s festival performance with NewJeans’ “Attention” choreography drew thousands of interactions, with many users suggesting that specific movements, the beats on the backtrack, and the outfits looked strikingly similar.

Supporters of the comparison argued that the similarities aligned closely enough to feel intentional rather than coincidental, blaming the company for deliberately creating the resemblance.

As of now, neither BELIFT LAB nor HYBE Corporation have issued an official statement addressing the allegations. The debate continues to unfold online, with fans closely analyzing the performances and expressing their opinions on the matter.

About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”