Infinix Partners with ITZY’s YUNA as Global Brand Ambassador for NOTE 60 Series
Infinix Mobility has appointed YUNA, a member of the K-pop group ITZY, as its first-ever Global Brand Ambassador for the NOTE 60 Series. This partnership signifies a strategic shift for Infinix, moving beyond a focus on technical specifications to emphasize “Joy Tech”—technology designed to inspire creativity, self-expression, and delight. HuffMag and Hypebeast both reported on the announcement on March 2, 2026.
A New Era of “Joy Tech”
Infinix is repositioning its flagship NOTE 60 Series around the concept of “Joy Tech,” believing that technology should enhance users’ lives with moments of joy rather than simply providing utility. YUNA’s energetic personality and bold self-expression align perfectly with this new ethos. The company views the NOTE 60 Series as more than just a smartphone; it’s a tool for creative expression and an on-the-go lifestyle.
YUNA’s Role and the NOTE 60 Series
As Global Brand Ambassador, YUNA will represent the NOTE 60 SERIES, highlighting its design and features. Infinix aims to elevate its brand image, moving towards a blend of technical performance and premium fashion aesthetics. The NOTE 60 SERIES is designed to empower users to capture and share their lives in a stylish and inspired manner.
Infinix’s Evolution and Future Outlook
This partnership with YUNA reflects Infinix’s broader ambition to become a lifestyle-focused technology leader. MixofEverything reports that TT Liu, CMO of Infinix Mobility, stated that partnering with YUNA accelerates their mission to deliver a fun, cutting-edge mobile experience to young fans globally. The company is focusing on delivering innovative experiences to tech enthusiasts worldwide, combining performance with sleek design and immersive multimedia features.
Key Takeaways
- Infinix has appointed ITZY’s YUNA as its first Global Brand Ambassador.
- The partnership centers around the “Joy Tech” philosophy, emphasizing technology’s role in sparking delight and creativity.
- The NOTE 60 SERIES represents Infinix’s move towards a more lifestyle-focused brand image.