Instagram Reels Now Available on Google TV
Instagram has expanded its TV app to Google TV devices in the US, bringing Reels to the big screen. The launch, announced by Instagram head Adam Mosseri on Threads, follows a similar release on Amazon Fire TV in December.
Reels-Focused Experience
The Instagram for TV app is specifically designed for viewing Reels, organizing content into thematic “channels.” The app mirrors the functionality of the Fire TV app released last year 9to5Google. Users can enjoy a continuous stream of Reels from creators they follow and discover new content.
Key Features
- Watch with Others: Enjoy Reels on the big screen with friends and family.
- Explore Channels: Discover content categorized by interests like music, sports, travel, and trending topics.
- Social Interaction: View comments and reactions on-screen with full sound for a more immersive experience.
- Multi-Account Support: Seamlessly switch between Instagram accounts.
- Passwordless Sign-In: Sign in to the app without a password by approving the login on a connected phone.
Availability and Download
The Instagram app is now available for free download via the Google TV Play Store 9to5Google. Currently, the app is exclusive to users in the United States.
Official Statement
Instagram describes the app as a way to “bring Reels from your favorite creators to the big screen. Watch, laugh, and enjoy together with friends and family from the comfort of your couch.” 9to5Google
Expanding TV Presence
This launch signifies Instagram’s continued expansion into the TV space, offering users new ways to consume content. Adam Mosseri also announced the expansion to Google TV on Threads Threads and The Verge.