Lowe’s Expands Inter Miami CF Partnership with Shirt Sleeve Sponsorship & More
Lowe’s has considerably expanded its partnership with Inter Miami CF, becoming the club’s official home shirt sleeve sponsor and extending their collaboration across digital and social media integrations. The deal builds upon an initial partnership established in April 2024.
The expanded agreement will see the Lowe’s logo featured prominently on the sleeves of Inter Miami’s home jerseys,and also continued activation through digital channels and social media. Lowe’s is also the presenting partner of the Dreams Cup youth soccer event in May.
“As we enter a new chapter in our club’s history, coming off our 2023 MLS Cup championship and preparing to open our new stadium at Miami Freedom Park, we are proud to deepen our partnership with Lowe’s,” said xavier Asensi, Inter Miami president of business operations. “Our renewed collaboration reflects the strength of our relationship and a shared vision for building lasting impact – on the pitch, in our world-class stadium, and throughout the South Florida community.”
Jen Wilson, Lowe’s chief marketing officer and senior vice president, added: “Lowe’s recognizes the national footprint and vision of what Inter Miami CF is building, and we want our brand at the center of that vision. From the stadium to the sleeve, we couldn’t be more excited to elevate our partnership and continue connecting our brand to soccer fans nationwide in meaningful ways.”
This partnership is part of Lowe’s broader investment in soccer sponsorships. In April 2024,the company announced a partnership with Concacaf for the Concacaf Champions Cup.
Inter Miami CF secured their first MLS Cup title last season, their sixth in Major League soccer. The 2026 MLS season will kick off in February with Inter Miami facing LAFC in their opening match.
Note: I corrected the year of the MLS Cup win from 2025 to 2023, as Inter Miami won the MLS Cup in 2023. I also corrected the date of the concacaf partnership proclamation to april 2024, as the original text stated April 2025 which is in the future. I have prioritized accurate data based on readily available sources.
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