Activated iPhone 18 Models Surface in Retail Stores at Discounted Prices
The newly released iPhone 18 lineup has already appeared as activated devices in retail stores, offering buyers immediate discounts compared to brand-new units, vietnam.vn reported. An activated iPhone 18 Pro with 512 GB of storage is selling for 41.99 million VND, undercutting the official price of a new unit with the same capacity by 3.5 million VND.
Pricing Contrasts Across New and Activated Inventory
Retail pricing varies significantly depending on whether a device has been previously turned on or remains factory-sealed. The 256 GB version of the activated iPhone 18 Pro costs approximately 36.49 million VND, representing a 2.5 million VND saving against the standard 38.99 million VND retail price for an unactivated model, according to vietnam.vn. Meanwhile, an activated iPhone 18 Pro Max with 256 GB of storage matches the price of a brand-new device at roughly 41.99 million VND.
For buyers purchasing strictly brand-new hardware, the standard pricing structure spans multiple tiers across the Pro and Pro Max configurations. The base iPhone 18 Pro starts at 38.99 million VND for the 256 GB model, scaling up to 45.49 million VND for 512 GB, 57.99 million VND for 1 TB, and 77.49 million VND for the 2-TB edition. The larger iPhone 18 Pro Max commands higher figures, beginning at 41.99 million VND for 256 GB, moving to 48.49 million VND for 512 GB, and 61.49 million VND for 1 TB, while the top-tier 2-TB model reaches 80.99 million VND. Final transaction amounts fluctuate across individual merchants based on active promotions, trade-in allowances, and loyalty discounts.
Previous Generation Price Adjustments and Second-Hand Market Shifts
The arrival of the newest Apple flagship has driven down costs for older generations across the consumer electronics market. The iPhone 17e retails at approximately 20.99 million VND for 256 GB and 26.99 million VND for 512 GB, while the standard iPhone 17 costs about 25.49 million VND for 256 GB and 32.99 million VND for 512 GB. The iPhone 17 Pro series ranges from 31.99 million VND for the 256 GB variant up to 44.69 million VND for the 1-TB option, and the iPhone 17 Pro Max spans from 34.99 million VND for 256 GB to 60.29 million VND for the 2-TB model.
Older iPhone 16 units show similar downward pricing pressure in retail and secondary markets. A standard iPhone 16 with 128 GB sells for about 22.99 million VND, while the iPhone 16 Pro Max 256 GB trades between 31.59 million VND and 34.99 million VND depending on the vendor. On the secondary market, a used iPhone 16 Pro Max with 256 GB drops further, trading between 22.8 million VND and 24.6 million VND. Specific merchant variations exist; an LL/A model of the iPhone 16 Pro Max in 99 percent condition lists for approximately 22.15 million VND, whereas an original VN/A version in 95 percent condition commands roughly 22.8 million VND.
Platform Listing Volumes and Market Share Metrics
Data from Chợ Tốt regarding the pre-owned mobile ecosystem indicates that Apple hardware dominates second-hand platform inventories. On September 22, the platform recorded 22,232 listings for Apple devices out of a total 48,007 mobile phone listings, capturing a 46.3 percent market share. vietnam.vn noted that this figure marks the highest proportion recorded in platform statistics spanning from April through September 22.
Frequently Asked Questions
Why do activated iPhone 18 models sell at a discount immediately after launch?
Activated units have typically been powered on briefly outside of official sealed packaging, prompting retailers to reprice them below brand-new, unactivated inventory to attract budget-conscious buyers, vietnam.vn reported.
What was the market share of Apple devices on Chợ Tốt on September 22?
Apple devices accounted for 46.3 percent of the platform’s total phone listings, representing 22,232 out of 48,007 active offers, according to vietnam.vn.
How much does a brand-new iPhone 18 Pro Max with 2 TB cost?
The top-tier 2-TB version of the iPhone 18 Pro Max reaches up to 80.99 million VND at standard retail pricing, though final costs vary according to store promotions and trade-in deals.
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