iTromsø Encourages Tips and Photos with Flax Ticket Reward

iTromsø, the local newspaper for Tromsø, Norway, has a unique policy for engaging with its readership: offering Flax lottery tickets in exchange for submitted tips and photos. This practice aims to foster community involvement and encourage contributions to the newsgathering process.

Editorial Guidelines and Unsolicited Material

According to iTromsø’s published guidelines, the newspaper does not accept unsolicited material unless a specific agreement is in place. However, an exception is made for tips and accompanying photographs received from the public. Those who submit useful information and relevant images, along with their name and address, will receive a Flax ticket as a token of appreciation. iTromsø

Flax Tickets and Norsk Tipping

Flax tickets are a popular form of lottery in Norway, operated by Norsk Tipping, the state-owned gambling company. Recently, Norsk Tipping partnered with Pollard Banknote Limited for the supply of digital Flax tickets in a three-year exclusive agreement. This collaboration aims to support responsible gaming and maximize returns to good causes.

iTromsø’s Commitment to Local Journalism

iTromsø describes itself as a newspaper providing “thorough, important and entertaining journalism for the people of Tromsø.” iTromsø The newspaper’s website, itromso.no, offers a range of local news, features, and opinions.

Key Takeaways

• iTromsø rewards contributors with Flax lottery tickets.
• The newspaper does not accept unsolicited material without a prior agreement, except for tips and photos.
• Norsk Tipping recently partnered with Pollard Banknote for digital Flax ticket supply.
• iTromsø focuses on providing local news and journalism to the Tromsø community.