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Jeju Foreigners-Only Casino: Tourism Marketing Breakthrough

# Jeju Island Casinos Face Crossroads Amidst Intensifying Competition Jeju Island's eight foreigner-only casinos are at a crossroads. This is because while casino competition is intensifying throughout Asia and teh Pacific, the performance of some casinos in Jeju…

Jeju Foreigners-Only Casino: Tourism Marketing Breakthrough

# Jeju Island Casinos Face Crossroads Amidst Intensifying Competition

Jeju Island casino view

Jeju Island’s eight foreigner-only casinos are at a crossroads. This is because while casino competition is intensifying throughout Asia and teh Pacific, the performance of some casinos in Jeju is noticeably declining. However, industry experts point out that the problem is not the number of casinos.

Concerns of Jeju Casinos… “intensifying competition, market stagnation”

Amanda Ga, Vice President of External Cooperation at Jeju Shinhwa World, points out that the key task for jeju casinos lies in the marketing drive of the entire island rather than adjusting the number of casinos. she said,”From tourism content to airline routes,MICE – if the strategy had been designed as one, the current eight locations would have worked as a synergy.”

Other experts offer similar diagnoses. Casino industry researcher Felix Lee (pseudonym) pointed out that during the japanese tourism boom in the 1980s and 1990s, Jeju Island issued licenses w

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About the author: Lila Roberts - Entertainment Editor

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