Joe Swash Seeks ‘Fresh Ideas’ with New Management as Stacey Solomon’s Business Thrives

Joe Swash, known for his roles in EastEnders and winning I’m a Celebrity… Get Me Out of Here!, has switched representation, leaving YMU to join Off Limits Group (OLG). The move comes after reports of friction with his wife, Stacey Solomon, regarding a recent money-making venture.

A Shift in Representation

Swash’s decision to sign with Off Limits Group, founded in 2017 by Chris Drake, Jim Erwood, and Rossella Castellana, was announced on March 17, 2026. He expressed his enthusiasm for the agency, stating, “Off Limits have already built something really impressive. It’s a young, ambitious and growing team who are bringing fresh ideas and a new perspective, and that spoke to me.” [Deadline]

This change follows Solomon’s earlier departure from YMU earlier in 2026. It remains unclear whether Solomon will too join her husband at Off Limits Group. [Deadline]

Financial Backgrounds and Business Ventures

While Solomon has experienced significant business success, with her firm Keymap Entertainment Ltd. Valued at £10.1 million in 2025 – an increase from £7.4 million the previous year – Swash’s financial history has been more turbulent. [Daily Mail] She has £7.5 million in investments and £1.6 million in cash. [Daily Mail]

Swash previously faced bankruptcy twice, in 2009 and 2013, due to unpaid tax bills. [Daily Mail] He acknowledged being “irresponsible with money” after finding fame with EastEnders. [Daily Mail]

Solomon’s business ventures include a homeware range with Asda, a BBC show called Crafty Christmas, Sort Your Life Out on the BBC, Renovation Rescue on Channel 4, and a family reality show featuring her and Swash with their children. She is also launching a cosmetics line, Belle & Rose, named after two of her daughters. [Daily Mail]

Off Limits Group’s Growing Roster

Off Limits Group represents a diverse range of talent, including Jesy Nelson of Little Mix and Chris Hughes of Celebrity Big Brother. [Deadline] The agency recently hired Rebekka Taylor from YMU’s global entertainment unit and Josie Mackie as head of legal and business affairs. [Deadline]