CampB2B provider of sports betting solutions, announced agreement with SuomiVeto, a new operator in the segment, to which It will support its entry into the regulated Finnish market in 2027 through its sports betting service.
According to the details, The deal is a long-term agreement to provide its sports betting platform to the new operator.Who prepares to enter the Finnish market once the country has adopted a Licensing system in July 2027.
It is important to mention that SuomiVeto is run by the same team that led the launch of BetCity in the Netherlands. and that it had partnered with BetCity before the regulated Dutch market opened in 2021, supporting its growth to become one of the leading sports betting companies in the country.
According to Kambi, SuomiVeto intends to apply this proven approach to establish a strong position in Finland from day one, by combining a high-impact marketing strategy with Kambi’s turnkey sports betting solution.
The supplier is also responsible for Its comprehensive sports betting offering will enable SuomiVeto to benefit from a full range of cutting-edge technologies and services upon launch.which includes a sports betting platform, advanced pricing systems y commerce, normative compliance on the market and a a vast and in-depth sports offer and types of bets.
Werner Becher, CEO of the Kambi Groupsaid: “We are delighted to partner with SuomiVeto for the launch of the Finnish regulated market. Their team has already demonstrated their ability to build a leading brand with BetCity, and we look forward to supporting them to replicate, or even surpass, this success in Finland. With our turnkey sports betting solution and extensive experience launching in newly regulated markets, SuomiVeto will be well positioned to achieve sustained growth in the sports betting sector in the long term. ».
For this part, Melvin Bostelaar, co-founder of SuomiVeto, note: “When choosing a partner, we wanted to work with a true market leader, and that is exactly what we found in Kambi. » Their technology, experience and operational excellence have been fundamental to BetCity’s rapid growth, and we believe the same formula will ensure SuomiVeto’s success. Our ambition is to become one of the leading sports betting companies in Finland. And, with Kambi’s turnkey sports betting solution and our bold marketing strategy, we are confident we can achieve this from day one. »
During this time, Joey Singels, co-founder of SuomiVeto, He added: “Our previous collaboration with Kambi in the Netherlands demonstrated the benefit of working with a leading sports betting partner. For the regulated Finnish market, the choice of Kambi was a natural decision. Their cutting-edge technology, transactional experience and track record in regulated environments provide us with the foundation to once again become market leaders. We look forward to developing a strong and differentiated sports betting offering in Finland together. »
date: 2026-02-13 22:09:00