The Kewpie Red Food Truck Tour Launch
Kewpie USA launched the I Love KEWPIE Tour
to bring its red food truck across Southern California for a seven-week run featuring free bites and merchandise, Secret Los Angeles reported. The tour stops at local hotspots to serve egg salad sandos, chicken karaage, and smash burger sliders while offering fans a chance to win a grand-prize trip to Japan.
Historical Roots of the Century-Old Mascot
The cherub-like figure on the bottle originated in the United States in 1909 when American illustrator Rose O’Neill created the character for Ladies’ Home Journal. Japanese mayonnaise pioneer Toichiro Nakashima adopted the design in 1925 to link the American icon to Japanese food culture. A century later, the mascot’s journey comes full circle with its official U.S. return on the Southern California tour.
Confirmed Southern California Tour Stops
The Kewpie red food truck visits several confirmed Southern California locations through the fall and winter months. Fans can catch the truck at Smorgasburg LA on Sunday, October 18, from 10:00 AM to 4:00 PM, and at the Santa Monica Pier on Friday, October 23, during the same hours. The tour returns to Smorgasburg LA on Sunday, October 25, for an appearance featuring YouTube star Sam Zien of Sam the Cooking Guy, who cooks live. An additional stop is scheduled for the iHeartRadio Jingle Ball at the Intuit Dome in Inglewood on Friday, December 4, starting at 7:30 PM PST.
Tour Merch and Special Guest Appearances
Visitors stopping by the red food truck can purchase exclusive tour merchandise while supplies last, including apparel, accessories, collectible pins, magnets, and stickers. Chef Sam Zien joins the tour for live cooking demonstrations at select destinations. Organizers also set up a sweepstakes entry for fans seeking a grand-prize trip to Japan. Additional surprise stops roll out throughout the fall season, with full schedule updates posted on iheartmayo.com and the brand’s Instagram and TikTok accounts.
Frequently Asked Questions About the Kewpie Tour
How much do the food items cost at the Kewpie food truck?
The truck serves free Kewpie-inspired bites, including Egg Salad Sandos, Chicken Karaage, and Smash Burger Sliders, while supplies last.
Where can visitors check for surprise tour stops?
Fans can check iheartmayo.com or visit the official Instagram and TikTok accounts for schedule updates regarding surprise fall destinations.
What is the final scheduled stop on the current tour itinerary?
The final confirmed stop takes place at the iHeartRadio Jingle Ball inside the Intuit Dome in Inglewood on Friday, December 4, at 7:30 PM PST.