Kim Soo Hyun Returns to Commercial Work After Year-Long Hiatus
Korean actor Kim Soo Hyun has confirmed his return to public activities with a print advertisement shoot for Philippine fashion brand Bench, marking his first official engagement since late 2025. According to his agency GOLDMEDALIST, the shoot is scheduled for July 14, 2026, signaling a potential reentry into the entertainment and modeling industries after a period of controversy and self-imposed withdrawal.
The Bench Campaign and Career Resumption
The advertisement for Bench, a leading Philippine fashion brand, represents Kim Soo Hyun’s first commercial project since March 2025. The actor’s agency confirmed the details to media outlets, emphasizing that the print campaign will focus on “promoting the brand’s latest collection.” This move comes after Kim Soo Hyun stepped away from public appearances following allegations of a six-year relationship with late actress Kim Sae Ron, which he vehemently denied during a press conference in March 2025.
Kim Soo Hyun’s decision to resume commercial work follows a prolonged hiatus, during which several brands terminated their partnerships with him. The actor also faced delays in his professional projects, including the indefinite postponement of the Disney+ series “Knock-Off,” which was slated for release in 2025.
Controversies and Legal Developments
The actor’s hiatus was precipitated by allegations of a relationship with Kim Sae Ron, who died in 2023. Kim Soo Hyun asserted during a press conference that their relationship began only after she reached adulthood, refuting claims that the romance started in 2015 when she was 15. The controversy also involved accusations of debt-related issues, though no legal action was taken against him at the time.
Recent developments include the arrest of YouTuber Kim Se Eui, who was charged with disseminating false information related to the case. Authorities revealed that Kim Se Eui used AI to manipulate the voice of Kim Sae Ron and fabricate KakaoTalk conversations as “evidence” of the alleged relationship. The case has since been referred to prosecutors, according to reports from Soompi.
Implications for Kim Soo Hyun’s Career
The Bench campaign could mark a turning point for Kim Soo Hyun as he seeks to rebuild his public image. The actor’s return to commercial work follows a period of limited media presence, with no major film or television projects announced since 2024. Industry analysts note that endorsements often serve as a strategic step for celebrities navigating post-controversy rehabilitation, as they allow for controlled public engagement without the scrutiny of on-screen roles.
As of June 2026, no further details about Kim Soo Hyun’s future projects have been disclosed. However, the Bench campaign underscores his continued relevance in the entertainment and fashion sectors, despite the challenges of the past year.