YouTuber Szymon “Książulo” Nyczke sold out the entire initial nakład of his branded frozen pizza through the Żabka retail chain, according to figures the creator shared on Instagram and reported by Republic. The product, priced at 24.99 PLN, sparked intense public debate over its ingredients, price point, and market positioning after launching in October 2026. While the sales figures established the collaboration as an immediate commercial hit, the launch triggered a temporary subscriber decline on the creator’s YouTube channel.
Subscriber Loss Follows Frozen Pizza Launch
The introduction of the “Muala” frozen pizza line caused Książulo’s main YouTube channel to drop from 2.42 million subscribers down by approximately 20,000 followers, as Styl.fm reported. The backlash stemmed from a segment of viewers who accused the consumer advocate of abandoning his independent roots to market processed goods. In a subsequent video addressing the metrics, Nyczke acknowledged the decline directly. “There is no point in sweeping this under the rug,” Nyczke said in the footage, as noted by Plotek.pl. “Those are the facts. Maybe we will rebuild it somehow.”
Despite the criticism on YouTube, audience metrics shifted across other platforms during the same eight-day window. According to data cited by Republic, Nyczke gained 13,000 followers on Instagram and 8,600 on Facebook. Media monitoring data from the Instytut Monitorowania Mediów placed the collaboration as the most prominent media topic of its release week, generating a gross reach of 115.4 million potential contacts across Polish media outlets. Total social media interactions reached 3.7 million, with TikTok accounting for 49 percent of that engagement and Instagram contributing 28 percent.
Public Reviews and Nutritional Profile Draw Scrutiny
The product itself, available in variants such as “Fat Peppa” with pepperoni and “Fat Cheese” with jalapeño peppers, measures 25 centimeters in diameter and weighs 546 grams, according to Styl.fm. Public figures and commentators weighed in on the specifications, including Aleksandra Sarna, known from television appearances, who shared a humorous review of the 1,780-calorie meal on her social media profile, as detailed by Onet.pl. The product’s sodium content and high caloric load also drew detailed analysis across consumer forums and entertainment portals.
Initial sentiment analysis conducted by Res Futura indicated that 70 percent of online opinions in the first 24 hours were critical, though more than 60 percent of total interactions originated from just four major accounts, with real boycott declarations coming from fewer than 3 percent of commenters, as reported by Republic. Industry analysts viewed the pivot as a calculated business move. Prof. Paweł Korzyński of Kozminski University noted to Republic that influencer popularity has a limited duration, making commercial diversification a rational strategy to build stable revenue streams.
Restaurateur Responses and Restock Plans
Following the product launch, Nyczke released content visiting other prominent creators in the food space, including Foxx Gotuje and Poczciwy Krzychu, to evaluate smash burger restaurants. During a phone conversation featured in the video, creator Foxx Gotuje defended the business move, stating that critics were vocal online but that the inventory had sold out and would prove its value over time, as covered by Plotek.pl. Nyczke confirmed in his updates that the initial inventory had cleared completely from Żabka stores and announced that fresh stock would return to retail freezers on Friday, according to Republic.
Frequently Asked Questions About the Product Launch
- How much does the pizza cost and where is it sold?
- The frozen pizza retails for 24.99 PLN and is distributed exclusively through the Żabka convenience store chain across Poland, as reported by Plotek.pl.
- What are the exact nutritional values of the Muala pizza?
- Each 546-gram pizza contains nearly 1,780 calories and 9.3 grams of salt, according to details covered by Onet.pl.
- When will the product return to store shelves?
- Following a rapid sellout that cleared the entire inventory, Szymon Nyczke announced that the pizza would return to Żabka locations on Friday, as noted by Republic.