Cartagena Boosts La Manga Economy with Novel Business Initiatives

Cartagena’s municipal government and local business leaders are collaborating on a series of initiatives designed to stimulate economic activity in La Manga and Cabo de Palos, aiming to reduce reliance on seasonal tourism. The efforts focus on bolstering local crafts and diversifying attractions throughout the year.

Collaboration for Year-Round Dynamism

On March 20, 2026, Cartagena’s Councilor for Commerce, Belén Romero, met with representatives from ACE (Association of Entrepreneurs and Merchants of La Manga and Cabo de Palos), the Consorcio, and the Municipal Council. The meeting centered on strategies to invigorate La Manga, particularly around Plaza Bohemia, and maintain a vibrant atmosphere beyond the peak summer season. Murcia Plaza reported on the discussions.

Focus on Local Crafts and Events

A key proposal is to enhance the prominence of local crafts as a permanent attraction for both residents and visitors. This aims to diversify the area’s offerings and lessen its dependence on summer tourism. The recent Carrera de la Mujer (Women’s Race) was highlighted as a successful example of an event that draws visitors outside of the traditional tourist season.

Coordination and Continued Partnership

Esperanza Nieto, the manager of the Consorcio, shared updates on ongoing projects designed to address the needs of local residents and community groups. Councilor Romero emphasized the ongoing commitment of the Ayuntamiento to perform alongside the business sector, the Consorcio, and the Municipal Council. She also praised the consistent willingness of ACE to collaborate in keeping La Manga and Cabo de Palos active throughout the year. Cartagena.es details these ongoing efforts.

Belén Romero’s Commitment

Councilor Belén Romero, active on social media (@belenromerocc), has reaffirmed her commitment to supporting local businesses and initiatives. She has been involved in several recent municipal decisions, including authorizing markets on public holidays, starting with San José this Thursday.