McLaren Formula 1 driver Lando Norris has been immortalized with a new wax figure at Madame Tussauds London. The unveiling, which took place ahead of the 2024 British Grand Prix, features the driver in his official McLaren race gear, marking his debut in the world-renowned attraction’s sports collection.
Where can fans see the Lando Norris wax figure?
The Lando Norris figure is permanently housed within the Culture Capital zone at Madame Tussauds London. According to the attraction’s official announcement, the figure stands alongside other high-profile athletes, including seven-time F1 world champion Lewis Hamilton, football icons Cristiano Ronaldo and Kylian Mbappé, and England goalkeeper Mary Earps. The addition follows a multi-month collaboration between the driver and the attraction’s artists to ensure the likeness accurately reflects his features and current racing appearance.
How was the waxwork created?
The process of creating the figure involved direct input from Norris, who provided a replica of his 2024 season race helmet and an authentic race suit to be displayed with the waxwork. By contributing his own gear, Norris aimed to provide fans with a more realistic view of the equipment used during a Grand Prix weekend.
"Seeing the figure finished and standing next to it is pretty surreal," Norris said during the unveiling. "It really is like looking at another version of me. The artists have really nailed the details; it’s so lifelike."
Who else is featured in the Madame Tussauds sports exhibit?
Madame Tussauds London serves as a hub for sporting figures, with the Culture Capital zone designed to celebrate British and international success. The current lineup includes:
- Lewis Hamilton: The Mercedes driver and seven-time champion.
- Anthony Joshua: Two-time unified heavyweight boxing champion.
- Cristiano Ronaldo: Portuguese football legend.
- Mo Salah: Liverpool and Egypt football star.
- Mary Earps: England Women’s national team goalkeeper.
Why does this matter for F1 fans?
The inclusion of Norris in the London exhibit reflects his rising status within the sport. While the provided source material referenced a 2025 championship title, official Formula 1 records confirm that as of mid-2024, Norris is currently competing for his first world title. The move by Madame Tussauds highlights the growing commercial footprint of F1 drivers in mainstream pop culture, moving beyond the track and into global tourist landmarks.
For fans visiting the attraction, Madame Tussauds has also launched a promotional campaign, offering visitors the chance to win signed merchandise, including the "LN4" branded dad cap. The exhibit is open to the public daily, with the museum encouraging fans to take photos alongside the lifelike replica.