Latvian Fintech Investment: Elizings.lv & 150 Million Euros

by Marcus Liu - Business Editor
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Within ten years eLizings.lv has undergone a significant transformation. The company’s story began in the car sales industry, where customers’ real problems were visible on a daily basis – limited financing options, complex offers and decisions that were often made without full information about alternatives.

It was this experience that became the basis for the transition to the credit comparison and financial consulting model. For ten years, the company has been based on a constant approach – to help people make thoughtful and financially beneficial decisions, based on data, not emotions.

Not a lender, but support in the financial market

Today, eLīzings is widely known in Latvia as a credit comparison service provider, although part of the public still mistakenly perceives it as a lender. The company itself does not issue loans, but acts as an independent intermediary between the client and the financial market.

The main task of the platform is:

• help to navigate the wide range of financial offers, easily comparing the conditions of different lenders;

• compare different types of financing, their costs and risks;

• find solutions that meet the real needs, opportunities and life situation of a person.

On a daily basis, the team also works with people who are in difficult financial situations. In such cases, the emphasis is not on issuing a new loan, but on arranging existing obligations. The causes of the problems are evaluated and structured solutions are offered – loan consolidation, payment restructuring and individual recommendations for improving the credit history.

Over time, the company has expanded into the enterprise segment as well, helping with integration split payment solution in e-commerce, thus expanding the customer’s options for purchasing goods.

In general, the company’s approach is based on the long term – the goal is not short-term gain or just the volume of transactions, but to be truly useful to its customers.

Numbers that describe trust

Over the course of ten years, acting as a financial intermediary and consultant, the company has promoted more than EUR 150 million in funding for its clients. These numbers are not just statistics. They represent thousands of real-life situations and stories of change. Behind them are people who have been able to organize their finances, buy a home, finance transportation, cover health care expenses and restore financial stability.

Development based on relationships, not volumes

“The first five years of operation were devoted not to rapid growth, but to the formation of stable partnerships – the creation of a network of financial institutions, service providers and cooperation based on trust. This foundation has provided a stable model on which the company is still based today,” says manager Alexander Shmatchenko.

The focus is on relationships as a single ecosystem in which every element is important – a professional team, reliable partners and clients with their individual needs. It is mutual trust and cooperation that allows us to create solutions that are truly useful.

Reliable partners – the basis of quality

Safe financial decisions are based not only on solutions, but also on their providers. Therefore, collaborations are formed with partners whose activity is based on data, transparency and protection of the client’s interests.

One of our reliable partners is autoDNA – an innovative information service that creates vehicle history reports by gathering data from various sources. Over 15 years, autoDNA has built a database of over 500 million vehicles from 26+ countries based on a vast, multi-source resource (including 23 billion records). In the report you can find, for example, odometer readings, previous registrations, archive photos or damage data (if available).

Such collaborations help customers make safe and data-driven decisions in the car buying and financing process. By combining data analytics with financial competence, eLizings.lv acts as an industry expert in this field.

Team – the main value of the company

“The growth of the company is impossible without people”, says the head of the company, emphasizing that this belief has become one of the company’s core values. From a small structure, the company has experienced the fastest development stage in the last two years, creating a professional team of more than 30 people.

The team’s approach is based not on mechanical service provision, but on involvement, thinking and responsibility – towards customers, partners and the company’s reputation.

Credit comparison as a financial security tool

The company’s operation is based on a simple but essential principle – the customer needs to see more than one offer. It is the comparison that helps to avoid impulsive decisions, unfavorable interest rates and overpayments in the long run.

This approach also gradually promotes a change in public financial thinking. Credit is increasingly perceived not as a short-term solution to a problem, but as a tool for achieving specific goals.

A view into the future

Over ten years, the company has proven that the financial environment can be transparent, structured and customer-oriented. The direction of development is based on three basic values – team, partnership and customer trust.

The balance of these three elements forms the basis for the next phase of development – to strengthen the role of eLizings.lv not only as a credit comparison platform, but as a financial choice partner. The goal is to help clients in non-standard situations, reduce fear, insecurity, promote financial understanding and lead to smarter, safer and long-term profitable decision-making.

“Finance should serve the person, not the other way around.”

date:2026-02-10 11:10:00

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