“Immerse yourself in the Christmas atmosphere through our stands, activities and exclusive collections!” Quai Quélen, the longest quay in Brest harbor, is hosting Celio‘s “XXL Christmas” until this Sunday evening. Many families, young couples and groups of teenagers, attracted by the brand’s marketing, discovered a Christmas market entirely devoted to the ready-to-wear company this saturday in Faou.The public discovered the eleven Celio chalets which offer games such as “Jean Poker”,a pull machine and even costume roulette. (Photo thierry Charpentier/Le Télégramme)
“we want to reach out to customers”
Within Celio’s “XXL Christmas”, everything promotes the brand. Here, there are no craftsmen, but a Ferris wheel stamped with the Celio logo, a large stage surrounded by huge supports proclaiming “Celio presents christmas XXL – Be Christmas”. Between these two landmarks, eleven Celio chalets offer games. As visitors explore, they discover windows displaying the brand’s clothing. Angélique Delort, communications project manager, explains: “We noticed that all the major events took place in paris and in the big cities. We want to reach out to customers.”
>”there are four of us so obviously we had planned to spend between 30 and 40 euros. we gave our Celio account and we got our tokens.”
“It makes a great family outing”
In Beaulieu-sur-Dordogne (Corrèze), Goult in Vaucluse, Esquerchin (North) or, last weekend, in Perwez, Belgium, the public has been receptive. In Faou, a small village of 2,000 inhabitants, gateway to the Crozon peninsula, Celio expects 7,000 to 8,000 visitors per day. Saturday, after a slow start, the public was present and frequently enough delighted, like Bérangère, who came from Hanvec (29) with her husband and their two little girls.
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