LE SSERAFIM’s Huh Yunjin and Kazuha Star in Jo Malone London’s ‘English Pear Collection’ Campaign

In the quiet bloom of early spring, LE SSERAFIM’s Huh Yunjin and Kazuha embody a new chapter of elegance as the faces of Jo Malone London’s ‘English Pear Collection’ campaign. Featured in the March 2026 issue of Marie Claire Korea, the collaboration showcases the duo within Jo Malone London’s fragrant world, a space where resilience meets grace and modern femininity is redefined.

Sculpting Identity in Motion

Since their debut in 2022, LE SSERAFIM has reshaped the language of self-assurance in K-pop. The group’s name, a reversal of “I’m Fearless,” has evolved into a collective mindset. Huh Yunjin, recognized for her powerful vocals and creative spirit, and Kazuha, a classically trained ballerina turned global performer, represent this evolution. The campaign highlights their contrasting energies – Yunjin’s artistic fire and Kazuha’s quiet precision – fused with Jo Malone London’s minimalist aesthetic.

English Pear & Freesia: A Fragrant Metaphor

Against a backdrop of muted tones and blown-glass vases, the fragrance of English Pear & Freesia serves as a metaphor for the artists’ artistry: delicate yet unshakable, ephemeral yet lasting. The campaign is inspired by the similar yet different charms of Jo Malone London’s signature scents, English Pear & Freesia and English Pear & Sweet Pea, representing connection and harmony.

Fashion as Emotional Architecture

LE SSERAFIM consistently integrates fashion into their musical narrative. From the armored silhouettes of “ANTIFRAGILE” to the sleek athleisure of “EASY,” their styling choices reflect emotional evolution. For Marie Claire, chiffon, tailored vests, and clean makeup transcend trends, forming a language of balance between power and vulnerability. Yunjin embodies modern introspection with layered textures and handwritten lyrics, while Kazuha exudes discipline and grace through tailored minimalism.

The English Pear Collection

The English Pear Collection is available in a variety of products, including cologne, hand cream, hair mist, and room spray. A limited-edition hand cream, featuring a moisturizing formula with hyaluronic acid and a unique design, is also available. A Mini Room Spray is exclusively available through Kakao Gifting.

Pop-Up Experience

To celebrate the campaign launch, Jo Malone London will host a special pop-up store at Olive Young N Seongsu from March 1st to 15th. The pop-up will offer an immersive, multi-sensory experience of the English Pear Collection, inspired by the campaign imagery featuring Huh Yunjin and Kazuha.

A Sensible Gift for White Day

With March marking a time of new beginnings, Jo Malone London’s English Pear Collection is presented as an ideal gift for White Day or a personal indulgence.

The Jo Malone London ‘English Pair Collection’ campaign pictorial and video featuring Le Seraphim Heo Yun-jin and Kazuha can be viewed in the March issue of Marie Claire Korea and on official social media channels.