Lenovo and NVIDIA Drive AI Adoption in Sports with Hybrid Solutions

SAN JOSE, Calif. – March 16, 2026 – Lenovo and NVIDIA today announced an expanded collaboration aimed at accelerating the adoption of production-ready artificial intelligence (AI) within the global sports industry. The partnership focuses on transforming live data into real-time revenue growth, operational resilience, and improved decision-making capabilities for sports organizations worldwide.

The Growing Sports Technology Market

The global sports technology market, valued at $23 billion in 2025, is projected to exceed $60 billion by 2030. This growth is driven by the increasing complexity of global sporting events, which demand unprecedented scale, advanced technology, and high levels of public visibility. These events generate and process petabytes of data in real-time, requiring highly coordinated operations across multiple countries where reliability and performance are paramount.

Addressing the Need for Scalable AI in Sports

Scaling AI in the demanding environment of professional sports requires proven infrastructure, domain-specific intelligence, and seamless integration beyond isolated pilot projects. Lenovo and NVIDIA are working together to deliver scalable, AI-powered solutions built on Lenovo’s finish-to-end AI capabilities and powered by NVIDIA’s accelerated AI platforms.

Lenovo Hybrid AI Advantage for Sports

Lenovo is introducing three AI solutions specifically designed for sports environments:

• Sports Intelligence: Provides greater visibility and coordination for venue and operations by unifying critical systems into a single operational overview, improving efficiency and oversight.
• Sports AI PRO: Delivers advanced performance and competitive intelligence, helping teams and organizations translate data into sharpened strategy and improved results.
• AI Data Labeling: Provides the structured data foundation for analytics, content innovation, and fan engagement, supporting new revenue opportunities and long-term AI adoption.

Key Partnerships and Deployments

Lenovo’s collaboration extends to partnerships with leading sports organizations, including FIFA, Formula 1®, the Dallas Cowboys, and Newcastle United. These partnerships demonstrate a track record of developing and deploying purpose-built, end-to-end solutions for governing bodies, teams, venues, and broadcasters.

Formula 1®

As a Global Technology Partner of Formula 1®, Lenovo supports the delivery of live racing content to over 820 million fans worldwide, processing over 650 terabytes of live data per race weekend and broadcasting the excitement of F1 to over 180 territories.

FIFA World Cup 2026™

As the Official Technology Partner of the FIFA World Cup 2026™, Lenovo is supporting the technology backbone of what is expected to be the largest World Cup in football history, spanning 104 games and engaging a global audience of billions. Planned AI deployments include digital broadcast visualization, stabilized referee vision technology, intelligent operational command centers, and generative AI analytics platforms designed to handle massive amounts of real-time data from stadiums and global media networks.

Executive Perspectives

“In global sports, technology plays a critical role in how events are run, experienced and handled,” said Ken Wong, president, Solutions & Services Group, Lenovo. “We want to not only craft AI possible, but operationalize it in environments where every second counts. Through our collaboration with NVIDIA, we are helping sports organizations manage complexity, improve operational resilience, and leverage intelligence to support both performance and commercial success.”

“Sports organizations are increasingly becoming real-time sports intelligence systems that generate massive amounts of data across venues, studios and performance environments,” said Richard Kerris, vice president and general manager, Media & Entertainment, NVIDIA. “Combining NVIDIA’s accelerated AI platform and Lenovo’s full-stack AI capabilities transforms data into actionable intelligence that drives predictable performance, personalized content and new levels of operational excellence.”

Lenovo at NVIDIA GTC 2026

Lenovo is showcasing its Hybrid AI Advantage with NVIDIA solutions at NVIDIA GTC 2026, with an expanded demo area and solution demos covering a wide range of use cases. The Lenovo Hub experience, located just outside the convention center, offers a uniquely Lenovo ecosystem and private meeting rooms for exclusive conversations with Lenovo and NVIDIA experts.