LG Air Conditioners Win Top Brand Award 2026, Reinforcing Market Leadership

Jakarta, Indonesia – March 18, 2026 – PT LG Electronics Indonesia (LG) has been awarded the Top Brand Award 2026 in the Air Conditioner (AC) category, demonstrating consistent quality, technological innovation, and after-sales service that meets the needs of Indonesian consumers.

Recognition of Quality and Innovation

The Top Brand Award is a prestigious annual recognition based on an independent national survey conducted by Frontier. Mike Kim, Product Director RAC ES at LG Electronics Indonesia, emphasized that the award signifies more than just brand popularity.

“This award is an honest reflection of LG’s efforts to build public trust through our innovation, quality, and service,” Kim stated according to Hybrid.co.id.

Survey Methodology

The Top Brand Award 2026 was determined through a survey reaching respondents in 15 major Indonesian cities, including Jabodetabek, Bandung, Surabaya, Medan, and Makassar. The methodology combined face-to-face interviews and online panels. The assessment was based on three key parameters:

• Top of Mind Awareness: The brand consumers first recall.
• Last Used: The brand most recently used or purchased by consumers.
• Future Intention: Consumers’ likelihood of choosing the brand in the future.

Innovation in AC Technology

LG’s success is driven by a commitment to user-centric product development. Throughout 2025, the company expanded its inverter AC line with the LG DUALCOOL New Eco series (ranging from ½ PK to 2 PK), focusing on extreme energy efficiency. Testing by the Service and Community Service Unit of the Department of Electrical Engineering, University of Indonesia (UP2M DTE FTUI) showed the ½ PK model consumes approximately 1.04 kWh of electricity per day, equating to around IDR 1,500 in daily operational costs.

In 2026, LG continued its innovation with the launch of the LG New Terminator Series, designed to provide personalized cooling solutions through advanced technologies:

• DUALSWING Auto: Allows flexible adjustment of the AC flap direction, offering Single Airflow, Individual Airflow, or Dual Airflow options for customized comfort.
• Gold Fin Anti Corrosion: A special coating protects the condenser from corrosion, extending the device’s lifespan.
• Auto Cleaning: An automatic cleaning feature maintains AC hygiene without manual intervention.

Premium Features and Local Commitment

LG’s latest standard and inverter models include a Fine Dust Filter (PM 2.5) to improve air quality by filtering fine dust particles. Premium inverter models similarly feature Wi-Fi connectivity integrated with the LG ThinQ application, enabling remote control and monitoring via smartphone.

All LG air conditioning units are manufactured locally in Indonesia, designed for tropical climates. LG provides a 10-year compressor warranty and a 3-year warranty on spare parts and the Printed Circuit Board (PCB).

“This achievement is an encouragement for us to continue to provide solutions that not only provide comfort, but also have a real impact on people’s lives,” Kim concluded as reported by Mashable Indonesia.

LG Electronics Indonesia also received the Top Brand 100 Award for Refrigerators in 2026.