2024-01-24 09:56:45
Yang Liang2024-01-24 17:56:45
DoNews reported on January 24 that on January 24, Alibaba Pictures’ film and television digital intelligence platform Lighthouse Professional Edition held a media communication meeting with the theme of “Leveraging the Good Wind, Escorted by Digital Intelligence”.
At the meeting, Lighthouse Professional Data Analyst Chen Jin reviewed the main characteristics of the movie market in 2023, and combined data analysis to conduct a forward-looking interpretation of the 2024 Spring Festival movie market; subsequently, Lighthouse Professional officially announced the upgrade of Lighthouse AI The highlight features of the edition include box office forecast analysis, real-time pre-sale reports, and real-time ticket sales map. In order to escort the “longest Spring Festival period in history” for digital intelligence, the newly upgraded Lighthouse AI will be available for free during the Spring Festival.
Looking ahead to the Spring Festival schedule, start with “want to see”
In the past year of 2023, the Chinese film market has achieved a strong recovery with a box office of 54.915 billion and 1.299 billion moviegoers. According to Chen Jin, the Spring Festival and summer seasons are very critical to the film market. The box office of these two major periods has accounted for half of the whole year for two consecutive years. Whether the film market can continue to maintain healthy growth in 2024, the performance of the Spring Festival stalls is crucial.
Beacon Professional data shows that in 2023, 51% of viewers will only watch movies once a year. Among them, many viewers chose to “dedicate” their only movie-watching consumption of the whole year to the Spring Festival. What’s even more special is that this year’s Spring Festival is the first time in history that there will be an 8-day holiday. The general audience has more time to watch movies, giving Spring Festival movies a greater space for imagination at the box office level.
As of the time of writing, the comedy film “Hot” directed by Jia Ling, the racing comedy “Flying Life 2” directed by Han Han, the drama comedy film “Article 20” directed by Zhang Yimou, and the satirical comedy film “Red” directed by Ning Hao Eight films including “Mr. Blanket”, the romantic drama film “Let’s Shake the Sun Together” directed by Han Yan, and the animated films “Bear Bears Reversing Time and Space” and “Bajie: The Lower World of the Canopy” have been officially announced for release during the Spring Festival. Judging from the film list, this year’s Spring Festival schedule is mainly comedy, focusing on laughter during the New Year, familiar faces, and appreciation of both refined and popular tastes. The overall content is extremely inclusive for the audience and can maximize the audience’s desire to watch movies.
According to the real-time announcement data of Beacon Professional Edition, from January 9th to January 23rd, “Hot and Furious”, “Flying Life 2”, “Article 20” and “Bear Infested: Days of Future Past” ranked among Taopiao’s “want to watch movies”. Look at the top four.
Among them, “Hot and Spicy” has won the title of “want to watch” on Taopiao for 13 consecutive days after being released, strongly leading the Spring Festival schedule; on the short video platform, the popularity of the film is also significantly ahead, with the film’s topic views exceeding 2 billion. Guan Dou has nearly 17 million new likes, and there are 6 popular short videos with one million likes; in terms of “want to see” user portraits, the video has a leading advantage among different groups of people who want to see it, and it also attracts the attention of parent-child groups. , is expected to become the first choice for more families to watch movies.
A recent survey conducted by Beacon Research Institute shows that the movie “Hot and Spicy” leads the Spring Festival movies with a 30.4% preference, ranking first in all tier cities. The film also took the lead in theater managers’ survey of film schedules for the New Year’s Day. After “Flying Life 2” was released, more than 110,000 new people wanted to watch it, and male viewers had a higher preference.
“Article 20”, which brings together many popular actors such as Lei Jiayin, Ma Li, Zhao Liying, Liu Yaowen, etc., has the highest proportion of users under the age of 25 who want to watch it, nearly 40%. “Bear Bears: Days of Future Past”, the seventh film in the “Bear Bears” series to be released during the Spring Festival, had a higher number of new wants to watch during the same period than the previous film, and the audience is very stable.
Using this data as a reference, Beacon Professional Edition may be able to use a digital perspective to help Spring Festival movies find more accurate ways to promote and distribute movies. Facing the upcoming “longest Spring Festival period in history”, the Lighthouse Professional Edition will be completely upgraded, with more new AI functions, and in-depth cooperation with upstream and downstream partners in the industry chain to help the film industry achieve greater success.
Strong assist, Lighthouse AI provides free and open data services for a limited time
At present, the Chinese film market environment is changing rapidly, and users’ needs and aesthetics for content are becoming increasingly diversified, which has put forward higher requirements for film promotion and distribution. Facing the first 8-day Spring Festival period in history with more fierce competition, Lighthouse AI takes the box office as the center of the circle and features one-stop operation without manual table checking. It upgrades the relevant intelligent query from the three dimensions of prediction, pre-sale and ticket map. function, using digital and intelligent services to meet the needs of the film industry in box office prediction, data query, word-of-mouth and public opinion management, etc.
In terms of prediction, Beacon AI has opened a new T+3 day-level box office prediction result, and predicts and analyzes the daily box office drop and total box office changes of a single film. This function upgrade not only accurately meets the industry’s requirements for box office prediction products To demand more advance, the influencing factors and analysis logic behind changes in box office forecasts were publicly presented for the first time. Lighthouse AI uses the transformer architecture to capture key information and reason about box office predictions, and can combine the predicted characteristic factors (popularity, film type, pre-sales, number of shows, etc.) to give comprehensive causes of changes in box office prediction values.
In terms of pre-sales, Lighthouse AI has expanded the query dimension of pre-sales related data, including real-time pre-sale battle status, opening progress inquiry, time-sharing pre-sale trends, etc., aiming to provide more segmented, more accurate and more efficient data reference, It frees practitioners from tedious data query and analysis work and improves the efficiency of data decision-making.
In terms of the ticket map, Lighthouse AI visually displays the real-time changing trends of box office, number of shows, and attendance. From the beginning of pre-sale, it pays attention to the film’s national box office distribution ranking and advantageous areas, and can gain immediate insight into the changing trends of the film market. .
Positioned as an intelligent publicity assistant, Lighthouse AI focuses on four functional modules: public opinion analysis, intelligent query, box office prediction, and AI materials. Public opinion analysis focuses on analyzing and summarizing online comments, analyzing opinion mention rates, and summarizing highlights and shortcomings. Intelligent query can analyze massive data and generate corresponding charts. The characteristics of box office prediction and AI materials are respectively large-scale models to accurately predict box office trends, and AI based Materials are tailor-made according to user needs.
From development to internal testing to openness, Lighthouse AI has been following the data needs of the film industry, constantly optimizing related functions, and has won the favor of a large number of users upstream and downstream of the film industry chain. It is reported that Lighthouse AI has served more than a thousand customers during the internal testing period, covering the upstream and downstream industries, including domestic and foreign film studios, publicity and distribution, theater terminals and other customers, and continuously optimizes the training model through customer questions. This time, Lighthouse AI is fully and free-of-charge during the Spring Festival, providing richer, comprehensive and exclusive industry information, and is expected to be an effective assist for more practitioners to compete in the film market.
Regarding the upcoming Spring Festival, Chen Jin, data analyst of Beacon Professional Edition, said, “There is still a lot of room for improvement in the per capita movie viewing frequency during the Spring Festival. We look forward to improving the overall reputation of the Spring Festival movies to attract audiences to watch more movies in the cinema. Movies will encourage audiences to establish the consumption habit of frequenting movie theaters, laying a good foundation for the sustained and healthy development of the Chinese film market in 2024.” In this process, what predictions will the fully free and open Lighthouse AI bring to the Spring Festival film market? and analysis, we will wait and see.
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