Liquid Death Joins Rahal Letterman Lanigan Racing for Long Beach IndyCar Clash
In a move that blends unconventional marketing with high-speed competition, non-alcoholic beverage company Liquid Death has stepped in as the primary sponsor for Mick Schumacher’s No. 47 Honda. The partnership will debut this weekend at the iconic Acura Grand Prix of Long Beach, marking a strategic entry for the Los Angeles-based brand into the NTT INDYCAR SERIES.
This collaboration represents the second time Rahal Letterman Lanigan Racing (RLL) has introduced a new company to the series through Schumacher’s entry, following the initial sponsorship from ENVE Composites during the first four races of the season.
A Strategic Alignment of Brand and Talent
Liquid Death is well-known for its disruptive approach to marketing, often utilizing comedy and entertainment to promote healthier beverage options. By partnering with Mick Schumacher, the brand gains massive visibility during one of the most prestigious events on the racing calendar. For Schumacher, the sponsorship provides additional support and exposure as he navigates his rookie campaign in the United States.
The timing is particularly fitting, as Liquid Death is headquartered in Los Angeles, placing the brand in its own backyard for the Long Beach event.
Mick Schumacher’s Transition to INDYCAR
The son of the legendary seven-time Formula One champion Michael Schumacher, Mick brings a wealth of international experience to the No. 47 car. His professional resume includes 43 Formula One starts with a career-best finish of sixth place, as well as three podium finishes in the World Endurance Championship (WEC).
Schumacher is already showing competitive pace in his first INDYCAR season. In only his second series race at Phoenix, he earned an impressive fourth-place start, signaling that he is quickly adapting to the nuances of American open-wheel racing.
Looking Ahead: The Acura Grand Prix of Long Beach
The Acura Grand Prix of Long Beach serves as Round 5 of the 18-race 2026 NTT INDYCAR SERIES season. Scheduled for April 17-19, the event is a cornerstone of the series, known for its challenging street circuit and high-profile attendance.
- Primary Sponsor: Liquid Death (Non-alcoholic beverage company).
- Driver: Mick Schumacher (No. 47 Honda).
- Team: Rahal Letterman Lanigan Racing (RLL).
- Event: Acura Grand Prix of Long Beach (April 17-19, 2026).
- Context: Fifth race of the 2026 NTT INDYCAR SERIES season.
Frequently Asked Questions
Who is sponsoring Mick Schumacher at Long Beach?
Liquid Death, a healthy beverage platform based in Los Angeles, is the primary sponsor for Schumacher’s No. 47 entry.
What is Mick Schumacher’s current progress in the 2026 season?
Schumacher is in his rookie INDYCAR season and has already demonstrated his speed by securing a fourth-place start during his second race of the season in Phoenix.
Which team is Mick Schumacher driving for?
He is driving for Rahal Letterman Lanigan Racing (RLL).
As the series moves to the streets of Long Beach, all eyes will be on the No. 47 Honda to witness if the combination of Schumacher’s pedigree and Liquid Death’s creative energy can translate into a podium finish.