A powerful new public photography exhibition titled Living Loudly. Dying to be Heard: Perspectives on Advanced Breast Cancer is scheduled to open in Dublin to spotlight the realities faced by women living with Stage 4 diagnoses. Created by AstraZeneca and supported by The Marie Keating Foundation, the project features eight women who share their personal journeys with metastatic and secondary breast cancer, challenging common perceptions during Breast Cancer Awareness Month.
Exhibition Details and Public Display Schedule
The public exhibition will be staged at Dundrum Town Centre on Saturday, 17 October, and Sunday, 18 October, running from 9:00 am to 7:00 pm each day. Organizers selected a busy public shopping environment to ensure that shoppers and passers-by engage directly with stories and lived experiences that frequently remain invisible during broader health campaigns.
While October campaigns traditionally emphasize prevention, early detection, and screening, this project shifts attention toward the emotional and practical hurdles of advanced illness. According to exhibition organizers, the initiative aims to spark honest public conversations about survival, resilience, and the urgent need for strong ongoing support systems for patients dealing with secondary diagnoses.
Centering Lived Experiences of Advanced Breast Cancer
The core of the installation relies on first-person storytelling paired with portraits of the eight participating women. Rather than presenting abstract case studies, the campaign highlights concrete accounts of individuals continuing to live fully while confronting the terminal nature of metastatic breast cancer.
Joy Keating noted that the initiative addresses how the unique experiences of advanced patients can easily get swallowed up in generalized awareness conversations. By giving direct visibility to these eight voices, the project pushes audiences to listen to perspectives that demand structural understanding and lasting change in patient care.
Addressing Gaps in Public Health Visibility
By placing real human accounts into a public retail space, the exhibition invites a broader community recognition of what living with an advanced cancer diagnosis actually entails.
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