MapleStory Expands Into Cinemas: Lotte Cinema Announces Immersive Fan Experience
Lotte Cinema is blurring the lines between gaming and cinema by partnering with Nexon to bring the iconic MapleStory IP to the big screen and beyond. Beginning in June 2026, the collaboration—titled “MAPLE ATTACK! with LOTTE”—will transform the Lotte World Tower in Jamsil into a hub for fans, featuring exclusive screenings, live events, and dedicated retail spaces.
A Multi-Sensory Fan Experience
The collaboration kicks off with a high-profile event for the gaming community: the 2026 MapleStory summer showcase, titled “OVERDRIVE.” On June 13, Lotte Cinema will host a live viewing of the showcase, allowing fans to experience the game’s major updates and announcements through the immersive scale of theater projection and high-fidelity sound systems.
Following the showcase, the partnership turns its attention to original content. On June 14, Lotte Cinema will exclusively debut the first-ever MapleStory theatrical animated film. The 30-minute feature follows the journey of “Aidan,” a new recruit joining the Cygnus Knights. To commemorate the release, the cinema chain has curated a selection of weekly merchandise to accompany the theatrical run.
Immersive Installations and Exclusive Retail
The Lotte World Tower, specifically the 7th floor, will serve as the physical epicenter of the celebration from June 14 through July 12. Fans visiting the Cine Park area will find large-scale character installations, providing photo opportunities and a tangible connection to the game’s digital world.
the on-site Cinema Store will offer fans a chance to secure exclusive merchandise, including items produced specifically for the new animated film and a variety of other MapleStory memorabilia. For those looking for collectibles, Lotte Cinema’s Sweet Shop will feature the “MapleStory Keycap Keychain,” available both as a standalone item and as part of promotional combo packages.
Key Takeaways for Fans
- Live Viewing: The “OVERDRIVE” summer showcase will be broadcast live in theaters on June 13.
- Theatrical Debut: The 30-minute MapleStory animated film premieres exclusively at Lotte Cinema on June 14.
- Pop-up Experience: The Lotte World Tower 7th floor will host character displays and a dedicated store from June 14 to July 12.
- Exclusive Merch: Fans can purchase themed keychains and film-specific goods at Lotte Cinema locations.
This initiative represents a growing trend in the entertainment industry, where gaming franchises leverage the communal atmosphere of cinema to deepen fan engagement. By combining real-time event streaming with theatrical storytelling and physical pop-up experiences, Lotte Cinema and Nexon are offering a unique hybrid model that caters to the evolving preferences of modern digital audiences.