Luxury Houseboats Arrive in NYC Metro: FLOHOM Debuts ‘Isaac’s Way’ in Jersey City

The New York metropolitan area’s hospitality landscape just expanded onto the water. FLOHOM, an experiential hospitality brand specializing in floating accommodations, has officially opened FLOHOM 16 | Isaac’s Way at the Liberty Landing Marina in Jersey City, New Jersey. This launch marks the arrival of the first luxury houseboat in the NYC metro market, offering a high-end alternative to the city’s traditional hotels and vacation rentals.

A New Category of Waterfront Lodging

FLOHOM is positioning itself as a pioneer in a new category of waterfront real estate and lodging. Rather than traditional cruises or basic houseboats, the brand focuses on “floating suites” that combine the luxury of a high-end hotel with the unique experience of living on the water.

The newest addition, Isaac’s Way, is strategically docked on the Hudson River. The location is designed to maximize visual impact, providing guests with a rooftop perspective of one of the world’s most famous skylines. According to the company, the vessel is intended to be a “flagship statement” for the experiential floating lodging category.

Brand Momentum and Expansion

The move into the competitive New York market follows a period of rapid growth for FLOHOM. Since its inception in July 2023, the company has expanded its portfolio to 16 houseboats and earned Superhost recognition through consistently high guest reviews.

The brand’s trajectory was further bolstered in April 2026, when its first vessel, FLOHOM 1 | Bay Escape, was named the most wishlisted Airbnb in Maryland by Airbnb. This momentum has provided the foundation for the company to enter the highly competitive hospitality region of the NYC metro.

“Bringing FLOHOM to NYC metro is a category-defining moment for us,” said Brian Meyer, Co-Founder and President of FLOHOM. “Isaac’s Way isn’t just our 16th houseboat. It’s a flagship statement that the experiential floating lodging category has arrived in one of the most iconic waterfronts in the world. The view from our rooftop is something you have to experience to understand.”

Comparing Floating Suites to Traditional Rentals

While traditional luxury hotels in New York City offer convenience and service, FLOHOM focuses on the “experiential” aspect of the stay. By utilizing U.S. Coast Guard-classified vessels, the brand ensures safety and regulatory compliance while offering a level of privacy and novelty that standard land-based rentals cannot replicate.

Why the NYC Metro Market?

The New York metro area is one of the most recognized travel destinations globally. By establishing a presence in Jersey City, FLOHOM captures the demand for luxury accommodations while providing guests with a unique vantage point of Manhattan, effectively bridging the gap between luxury real estate and boutique hospitality.

Frequently Asked Questions

Where is FLOHOM 16 | Isaac’s Way located?

The houseboat is docked at the Liberty Landing Marina in Jersey City, New Jersey, on the Hudson River.

What makes these houseboats different from standard boats?

FLOHOM vessels are U.S. Coast Guard-classified houseboats specifically outfitted as luxury floating suites, focusing on high-end residential comfort rather than nautical transit.

When did FLOHOM start its operations?

The company was founded in July 2023 and has since grown its portfolio to include 16 luxury houseboats.

The Future of Floating Hospitality

The introduction of Isaac’s Way suggests a growing trend toward “category-defining” lodging where the environment is as much a part of the luxury as the amenities. As FLOHOM continues to scale, the success of its NYC metro debut will likely influence how developers and hospitality brands approach waterfront real estate in other major U.S. Cities.