ElevenLabs Expands into Spain with New Madrid Office, Strengthening AI Voice Solutions for European Markets

In a strategic move to deepen its presence in Europe, ElevenLabs, the generative AI company specializing in advanced voice technology, has officially opened a new office in Madrid, Spain. The expansion marks a significant step in the company’s efforts to tailor its AI solutions for Spanish-speaking markets, addressing the growing demand for natural, scalable, and multilingual voice interactions across industries.

Why Spain? A Strategic Hub for AI Voice Technology

Spain’s linguistic diversity and rapid digital transformation make it a prime market for ElevenLabs’ AI voice solutions. With over 520 million native Spanish speakers worldwide, Spain serves as a gateway to both European and Latin American markets. The country’s tech ecosystem—particularly in Madrid—has seen robust growth, with enterprises increasingly adopting AI to enhance customer experiences, streamline operations, and expand global reach.

ElevenLabs’ decision to establish a local presence reflects its commitment to addressing the unique challenges of Spanish-speaking audiences. Unlike generic AI platforms, the company’s technology is designed to handle regional dialects, pronunciation nuances, and cultural context, ensuring seamless interactions in languages like Spanish, Catalan, Galician, and Basque.

Key Partnerships Driving AI Adoption in Spain

ElevenLabs has already forged partnerships with major Spanish enterprises, demonstrating the real-world impact of its AI voice technology. Among its notable clients:

• eDreams ODIGEO (eDO): One of Europe’s largest travel subscription platforms, eDO leverages ElevenLabs’ ElevenAgents to automate customer support across five languages. The AI-driven system has replaced traditional phone trees, enabling natural conversations that resolve queries autonomously or seamlessly transfer to human agents when necessary. According to ElevenLabs, eDO has achieved double-digit improvements in resolution speed and transfer rates, significantly enhancing customer satisfaction.
• MediaMarkt: The multinational electronics retailer uses ElevenAgents to manage warranty extensions, insurance activations, and subscription upsells across multiple channels, including phone, WhatsApp, and social media. The AI solution ensures consistent, personalized interactions, reducing operational friction for both customers and staff.
• Santa Lucía Seguros: One of Spain’s largest insurance providers, Santa Lucía Seguros has integrated ElevenLabs’ voice technology into its virtual assistant, improving accessibility and efficiency for policyholders.

Financial Backing and Industry Validation

The expansion into Spain has received strong validation from the financial sector. Banco Santander, one of Spain’s most iconic institutions and a global banking leader, recently invested in ElevenLabs, signaling confidence in the company’s potential to revolutionize AI-driven audio and voice solutions. The investment aligns with Santander’s broader strategy to support cutting-edge technologies that enhance customer engagement and operational efficiency.

ElevenLabs’ valuation surged to $11 billion following its Series D funding round in February 2026, underscoring investor enthusiasm for its generative AI capabilities. The company’s rapid growth reflects the increasing demand for AI tools that can deliver human-like interactions at scale.

Beyond Enterprise: Empowering Creators and Brands

While ElevenLabs’ enterprise solutions are a cornerstone of its business, the company is also making waves in the creative and content industries. High-profile figures like actor Matthew McConaughey have adopted ElevenLabs’ technology to expand their reach while preserving their unique vocal identity. McConaughey, for instance, uses the platform to narrate his newsletter in Spanish, allowing him to connect with Spanish-speaking audiences without compromising his signature delivery.

This dual focus—serving both enterprises and individual creators—positions ElevenLabs as a versatile player in the AI voice market. By enabling brands and influencers to localize content effortlessly, the company is helping to bridge linguistic and cultural gaps in global communication.

What’s Next for ElevenLabs in Spain?

The Madrid office will serve as a hub for sales, engineering, and customer support, with plans to hire local talent to drive innovation and collaboration. ElevenLabs’ leadership has emphasized that the expansion is not just about scaling operations but also about deepening partnerships with Spanish companies to co-develop solutions tailored to their specific needs.

As AI adoption accelerates across Europe, ElevenLabs’ localized approach could set a new standard for how AI companies engage with diverse markets. By prioritizing linguistic accuracy, cultural relevance, and seamless integration, the company is poised to play a pivotal role in shaping the future of voice AI in Spain and beyond.

Key Takeaways

• New Madrid Office: ElevenLabs has opened its first office in Spain, located in Madrid, to strengthen its presence in the Spanish-speaking market.
• Enterprise Partnerships: Major Spanish companies like eDreams ODIGEO, MediaMarkt, and Santa Lucía Seguros are already using ElevenLabs’ AI voice solutions to enhance customer interactions.
• Performance Improvements: eDreams ODIGEO has reported double-digit gains in resolution speed and transfer rates after implementing ElevenAgents.
• Financial Backing: Banco Santander’s investment in ElevenLabs highlights the financial sector’s confidence in AI voice technology.
• Multilingual Focus: ElevenLabs’ technology supports regional dialects and languages, including Spanish, Catalan, Galician, and Basque.
• Creator Applications: The platform is also used by creators like Matthew McConaughey to localize content while maintaining their unique vocal style.

FAQ

What is ElevenLabs?

ElevenLabs is a generative AI company specializing in advanced voice technology. Its platform enables natural, human-like interactions for customer support, content creation, and other applications, with a focus on linguistic accuracy and scalability.

Why did ElevenLabs choose Spain for expansion?

Spain is a strategic market due to its linguistic diversity, growing tech ecosystem, and position as a gateway to Latin America. The country’s enterprises are increasingly adopting AI to improve customer experiences, making it an ideal location for ElevenLabs’ localized solutions.

How does ElevenLabs’ technology benefit businesses?

ElevenLabs’ AI voice solutions automate customer interactions, reducing operational costs and improving efficiency. For example, eDreams ODIGEO has seen significant improvements in resolution speed and transfer rates by replacing traditional phone trees with AI-driven conversations.

What industries is ElevenLabs targeting in Spain?

The company is focusing on sectors with high customer interaction volumes, including travel, retail, insurance, and banking. It also serves creative industries by enabling content localization for global audiences.

What’s the significance of Banco Santander’s investment in ElevenLabs?

Banco Santander’s investment signals strong industry confidence in ElevenLabs’ technology and its potential to transform customer engagement in the financial sector. It also underscores the growing intersection of AI and banking.