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MAG-C 2026: Accomplished continuation of the convention for Japanese pop culture
the MAG-C (Manga-Comic-Convention) in Erfurt was held from January 27th to 28th, 2024, and was a complete success. Around 13,000 visitors came to the Erfurt exhibition center to celebrate Japanese pop culture.
The program included a diverse range of attractions, including artist alleys, a cosplay competition, gaming areas, workshops and numerous exhibitors. The atmosphere was consistently positive and lively.
Another highlight was the performance by Celestient, who presented an elaborately choreographed 20-minute performance as a halftime show with 25 dancers from various German groups.
After-show party with record attendance
The Anime Rave at the CongressCenter Erfurt was sold out with around 700 guests, setting a new visitor record. Along with other DJs, DJ Alex Kade once again shaped the musical design and traveled from Canada especially for this purpose.
Voices from the exhibitor surroundings
The response from exhibitor circles was also positive. Several companies reported high visitor frequency, intensive exchange and a very open community. Particular emphasis was placed on the audience’s willingness to talk, the thematic diversity and the strong involvement of artists and creators.
Conclusion and outlook
MAG-C 2026 confirmed its development into a fixture on the convention calendar and as a community-oriented event with growing international participation. The interaction between exhibitors, the creative scene, gaming offerings and participation formats shaped the character of the event.
The next MAG-C will take place on January 23 and 24, 2027 again at the Erfurt trade fair.
Current news,insights behind the scenes and community highlights are also available on the social media channels: Instagram: @magc.erfurt | Facebook: @magcerfurt| TikTok & YouTube: @magcerfurt
organizer
Messe Erfurt GmbH
Gothaer Straße 34
99094 Erfurt
www.messe-erfurt.de
Press contact
Messe Erfurt GmbH
Janine garus
Tel. 0361 400-1530
j.garus(at)messe-erfurt.de
Messe Erfurt GmbH
As the largest trade fair and congress location in the middle of Germany, the Erfurt trade fair has established itself as a forum for companies, scientists, doctors, trade unions and many other institutions. More than 220 events, congresses and meetings, trade fairs and exhibitions, company events and concerts with over 650,000 visitors take place here every year. More at: www.messe-erfurt.de