Manchester City Extends Partnership with JNC, London Spirit & England Netball Announce Deals

Manchester City Football Club has extended its partnership with JNC, a leading Chinese liquor manufacturer, for an additional six seasons. This renewal underscores a commitment to connecting with Cityzens in China through cultural celebrations and authentic fan experiences. Simultaneously, London Spirit has secured CricViz as its Performance Analysis provider, and England Netball has renewed its partnership with Collection Cosmetics, signaling continued growth and investment in these sports organizations.

Manchester City & JNC: A Continued Collaboration

The extended partnership between Manchester City and JNC, the Club’s Official Baijiu Partner, builds upon a six-year relationship focused on engaging fans in China. JNC will continue to collaborate with the club on in-market activations, fan screening events, and matchday takeovers at the Etihad Stadium, such as the recent event against Fulham. The partnership similarly includes social media campaigns centered around key Chinese cultural moments like Chinese Recent Year, the Dragon Boat Festival, and the Mid-Autumn Festival, featuring City players experiencing traditional Chinese culture.

David Tang, CEO of City Football Group China, expressed his enthusiasm, stating, “We’re delighted to extend our partnership with JNC. Through our partnership to date, we’ve worked closely with JNC to bring Manchester City closer to our fans across the world through innovative activations and unforgettable experiences. We’re looking forward to building on this strong foundation and continuing to create meaningful moments for our supporters.” Source: Manchester City FC

London Spirit Partners with CricViz for Data-Driven Performance

London Spirit, a franchise in The Hundred cricket competition, has appointed CricViz as its official Performance Analysis provider in a multi-year agreement. CricViz will provide the men’s and women’s teams with access to data tools like Centurion and Video Scorecard, alongside bespoke data science support for player recruitment and strategic decision-making.

Michael Kivido, Managing Director for CricViz, commented, “London Spirit are building something exciting, and we’re delighted to be working with such a forward-looking franchise. Our focus is on providing clear, trusted insights that support better decision-making – whether that’s on the field, in preparation, or at key strategic moments ahead of the season.” Source: Sport Industry Group

Mo Bobat, Director of Cricket for London Spirit, added, “It’s great to have CricViz as our data and analytics provider, the quality of their offering is genuinely elite. Having worked closely with them and their tools for many years, across both international and franchise set-ups, I’ve really come to trust them and their insights. As London Spirit embarks on this next exciting chapter in our story, I’m looking forward to having CricViz’s support with our player recruitment and team performance decision-making.” Source: Sport Industry Group

England Netball & Collection Cosmetics Renew Partnership

England Netball and the Netball Super League (NSL) have renewed their partnership with Collection Cosmetics, continuing a collaboration that began in 2024. The renewed agreement includes increased investment from Collection Cosmetics, reflecting a shared ambition to expand the reach of netball. Collection Cosmetics will maintain a prominent presence at major England Netball and NSL events.

Maisie Jackson, Head of Partnerships at England Netball and the Netball Super League, stated, “We’re delighted to renew our partnership with Collection Cosmetics at a time of real momentum for the Netball Super League and the England Netball. This collaboration connects the momentum of elite netball with a brand dedicated to championing confidence and ambition in women and girls. As our audiences continue to grow and engage in new ways, it’s important that we work with partners who see the long-term potential of netball and aim for to be part of that journey.” Source: Sport Industry Group

Angharad Griffith, Marketing Manager at Collection Cosmetics, said, “We are immensely proud to renew our partnership with England Netball and the Netball Super League as we enter our third year of collaboration. Our mission is to inspire women and girls to be the real them, embracing every part of themselves and pushing to be the best they can be. This mission aligns perfectly with England Netball and the Netball Super League, and we can’t wait to see how the netball community grows in 2026.” Source: Sport Industry Group