Just Björn Launches Marine Chitosan Supplement Amidst Growing Fiber Trend
Public benefit company Just Björn has announced the launch of its Marine Chitosan fiber supplement, derived from the shells of wild-caught shrimp sourced from the Arctic and North Atlantic waters of Iceland. The supplement is formulated to support weight management and metabolic balance by binding dietary fats within the digestive system.
The Marine Chitosan utilizes LipoSan Ultra, a clinically studied and purified form of chitosan recognized for its superior fat-binding capabilities and consistent quality. According to the company, the supplement also supports digestion, healthy metabolism, and cardiovascular health, while contributing to appetite regulation and sustained energy levels.
“At Just Björn, we focus on high-quality ingredients — no fillers, no shortcuts,” said Björn Skúlason, founder of Just Björn. “Our Marine Chitosan with LipoSan Ultra reflects that commitment. It’s clean, highly effective, and formulated to support wellness in a way that is sustainable and simple.”
Fiber on Trend
The Marine Chitosan is available in capsule form, with each serving providing 1,500mg of chitosan. The formulation is free from gluten, dairy, soy, sugar, preservatives, stearate, artificial sweeteners, and artificial colors.
Beyond weight management, the supplement aims to support healthy cholesterol levels, regulate appetite, and enhance energy levels. It is also enriched with vitamin C, intended to reduce fatigue, protect cells from oxidative stress, and contribute to normal energy metabolism and immune function.
The launch of Marine Chitosan aligns with the increasing popularity of the “fibermaxxing” trend, fueled by social media and a growing focus on gut health. This trend highlights the diverse health benefits of dietary fiber, moving beyond simple quantity to consider the specific roles different fibers play in gut-brain, gut-immune, and gut-muscle pathways. As Floor van der Horst, marketing director at FrieslandCampina Ingredients, noted, manufacturers are prioritizing science-backed prebiotic fibers that offer benefits beyond basic digestion, transforming familiar foods into multi-functional wellness solutions .
About Just Björn
Just Björn is a Public Benefit Company focused on Nordic simplicity and wellness. The company’s product line includes Marine Collagen and now Marine Chitosan, both sustainably sourced and formulated with a commitment to transparency, purity, and performance.
The Marine Chitosan Starter Kit includes 240 capsules and a reusable storage canister, designed to support a consistent wellness routine.
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