Georgian Court University Structuring 120-Credit Bachelor of Science in Marketing
Georgian Court University offers a Bachelor of Science in Marketing designed to cover foundational business principles alongside specialized digital coursework, requiring students to complete at least 120 credits for graduation, catalog.georgian.edu reported. The program holds accreditation from the Accreditation Council for Business Schools and Programs and aligns its curriculum directly with core business learning objectives.
Students pursuing the full degree study consumer behavior, brand strategy, advertising, sales, and market research. The curriculum requires a 45-credit business core spanning accounting, economics, and business administration, paired with targeted marketing courses and electives.
Balancing Core Business Requirements and Digital Specializations
The 120-credit requirement includes a robust business foundation before students branch into specialized marketing tracks. The core sequence mandates courses such as Principles of Financial Accounting, Principles of Managerial Accounting, Macroeconomics, Microeconomics, Business Law, Management Theory, Business Statistics and Probability, and Introduction to Finance.
Beyond the core, students complete specific marketing requirements including Principles of Marketing, Social Media Marketing, Consumer Behavior, and Marketing Research. Upper-level electives offer targeted study in electronic commerce, public relations writing, going viral and growth hacking, advertising and PR principles, sales management, lifecycle and email marketing, digital marketing analytics, and sport marketing.
For students wanting a distinct focus on online channels, the program provides an optional 12-credit Digital Marketing Concentration. This specialization includes Career Exploration in Digital Marketing, Going Viral and Growth Hacking, Lifecycle and Email Marketing, and Digital Marketing Analytics and Experimentation.
Academic Standards and Fast-Track Graduate Admissions
Maintaining enrollment in the marketing program requires strict adherence to grade point average thresholds. Students must sustain a minimum 2.3 GPA overall and within the major to continue past their sophomore year, and they must achieve a 2.5 GPA across all major courses to graduate.
High-performing undergraduates face an expedited path toward advanced education. Marketing majors who maintain a 3.5 GPA can apply for Advanced Admission to the institution’s Master of Business Administration program as early as their junior year. This pathway allows students to begin graduate coursework while completing their undergraduate degree without taking the GMAT, aided by a new Marketing Concentration launching in Fall 2026.
Frequently Asked Questions About the Marketing Curriculum
* Are any courses offered online? Several marketing electives and Digital Marketing Concentration courses are delivered online through a consortium of accredited colleges and universities with technology support from Rize Education, while remaining approved and overseen by Georgian Court University.
* What practical experience is required? Students complete internships across digital marketing agencies, corporate departments, media companies, nonprofits, and consumer brands, with placement assistance provided by Career Services and faculty advisors.
* Can students specialize in sport marketing? Yes, students can take Sport Marketing as an elective and further specialize by adding a Sport Management minor for careers with athletic teams, apparel brands, and sports media.
* When are application deadlines for prospective students? The institution operates on rolling admissions with priority deadlines set for November 1, January 1, and March 1 to maximize financial aid and scholarship access.
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