Werkstudent Marketing Social Media: DB Regio AG Opportunity in Munich

For students seeking hands-on experience in marketing and social media within Germany’s transportation sector, DB Regio AG offers a structured Werkstudent position in Munich. This role provides practical exposure to digital marketing operations whereas supporting academic studies.

Position Overview

The Werkstudent Marketing Social Media role at DB Regio AG is designed for students enrolled in relevant academic programs who wish to gain professional experience in marketing communications. Based in Munich, the position requires a minimum commitment of 12 months with the possibility of extension up to 24 months.

Students work approximately 20 hours per week, allowing them to balance professional responsibilities with academic obligations. The role combines remote work flexibility with required in-office presence.

Key Responsibilities

As a Werkstudent in the Marketing Social Media team, responsibilities include:

• Learning and supporting the development of DB Regio Bayern’s online channels and formats
• Contributing to the implementation of advertising measures in collaboration with external agencies
• Participating in the editorial and content team to develop independent concepts
• Conducting success monitoring of current advertising measures and assisting in analysis and evaluation
• Developing concepts and formats for sustainable marketing initiatives

Required Qualifications

Candidates must meet the following criteria:

• Current enrollment in a degree program such as Digital Media, Business Administration (BWL), Economics (VWL), Social Sciences, or a comparable field with a focus on Marketing, Journalism, or Tourism
• Prior practical experience with social media (private use necessary, professional experience preferred)
• Knowledge of marketing controlling and initial practical experience in marketing are advantageous
• Strong teamwork skills, creativity, communication abilities, and high motivation

Work Arrangement

The DB Regio AG team meets twice weekly in the office. Werkstudents are expected to be present in the office at least once per week, with the option to work remotely for the remaining time based on mutual agreement.

This hybrid model ensures students benefit from both in-person collaboration and flexible working arrangements.

Application Process

Interested candidates can apply through the DB careers portal or professional networking platforms such as LinkedIn. The position is based at Richelstraße 3, 80634 Munich, with an immediate start date possible.

About DB Regio AG

DB Regio AG is a subsidiary of Deutsche Bahn specializing in regional passenger transport across Germany. The company offers over 500 professions and diverse entry points for students and graduates, with more than 1,400 interns, Werkstudents, direct entrants, and trainees joining annually.

DB Regio AG positions itself as a dynamic and innovative employer committed to advancing both the organization and student career development.

Frequently Asked Questions

What is the duration of the Werkstudent position?

The position requires a minimum commitment of 12 months, with the possibility to extend up to 24 months based on performance and mutual agreement.

How many hours per week are required?

The role is structured for approximately 20 hours per week to accommodate academic schedules.

Is prior professional social media experience required?

Prior practical experience with social media is necessary (private use is acceptable, professional experience is preferred but not mandatory).

Can I work remotely full-time?

No, students must be able to work from the Munich office at least once per week, as the team meets twice weekly in person.

What academic programs qualify for this position?

Eligible programs include Digital Media, Business Administration (BWL), Economics (VWL), Social Sciences, or comparable fields with a focus on Marketing, Journalism, or Tourism.

Key Takeaways

• Structured 12-24 month Werkstudent opportunity in marketing and social media
• Based in Munich with hybrid work arrangement (minimum 1 day/week in office)

• Open to students in Digital Media, BWL, VWL, Social Sciences, or related fields

• Combines practical marketing experience with academic studies

• Part of DB Regio AG’s commitment to student development and innovation