Nate Rosen of Express Checkout Discusses Kim Kardashian’s Update and the Future of CPG Marketing
Nate Rosen, founder of Express Checkout, recently appeared on the Breaking and Entering Indicate to discuss the re-launch of UPDATE, Kim Kardashian’s caffeine-free energy drink, and broader trends in consumer packaged goods (CPG) marketing. The appearance highlights the increasing intersection of celebrity endorsements and innovative beverage brands.
Express Checkout Founder on the Breaking and Entering Show
Rosen’s conversation on the Breaking and Entering Show, which aired on February 27, 2026, covered his insights into Kim Kardashian’s venture into the energy drink market. The discussion also touched upon the challenges and opportunities within the CPG landscape as highlighted on the show.
Kim Kardashian’s UPDATE: A Caffeine-Free Energy Drink
UPDATE, Kim Kardashian’s novel beverage, is positioned as a caffeine-free energy drink. This launch comes as celebrities increasingly enter the CPG space, leveraging their brand recognition to promote new products. The re-launch was a key topic of discussion with Rosen.
Skims Expansion into Brick-and-Mortar Retail
Beyond beverages, Kim Kardashian’s brand portfolio, notably Skims, is expanding its physical presence. Skims plans to open its first permanent stores in Los Angeles and New York in 2024, with plans for at least four locations initially according to Express Checkout. The company is also considering international expansion and targeting locations with strong regional tourism.
Nate Rosen and Express Checkout
Nate Rosen is the founder of Express Checkout, a platform focused on commerce news and insights. He has become a recognized voice in the industry, offering commentary on marketing strategies and emerging trends as noted on his personal website. He recently discussed a marketing collaboration between Truff sauce and the Super Mario Bros. Movie, highlighting the complexities of corporate partnerships.
Breaking and Entering Show Guests
The Breaking and Entering Show featured a diverse lineup of guests alongside Rosen, including Nick Heller, Jason Murray, Warner Bailey, and Katy Hornaday, covering topics ranging from advertising to entertainment.