McDonald’s and Uber Expand Global Partnership Across 14 Markets

Uber Technologies and McDonald’s Corporation announced a multi-year expansion of their global partnership to integrate food delivery services and loyalty programs across 14 international markets, finance.yahoo.com reported.

Benzinga reports that the pact applies to the United States, Australia, Belgium, Canada, France, Germany, Ireland, the Netherlands, New Zealand, Poland, Portugal, Spain, Switzerland, and the United Kingdom. Under the updated arrangement, Uber Eats becomes the preferred integrated delivery fulfillment partner for orders placed directly through the McDonald’s mobile application in those participating countries.

McDonald’s will prioritize Uber over DoorDash to fulfill orders placed on its app across the 14 nations, Benzinga reported. Customers will place and track their deliveries without leaving the restaurant chain’s application, while traditional ordering through Uber Eats remains available.

Delivery fulfillment will primarily rely on Uber Direct, which is Uber’s white-label service for businesses. The system operates in collaboration with technology provider Deliverect to streamline ordering and improve delivery reliability.

Andrew Macdonald, president and chief operating officer at Uber, described the agreement as the companies’ broadest partnership expansion since their initial collaboration in 2017. “The deal combines Uber’s delivery and transportation networks with McDonald’s digital ordering and loyalty programs,” Benzinga reported.

McDonald’s and Uber first established their delivery relationship in the United States in 2017. Since that initial launch, McDonald’s has expanded its availability through Uber Eats to 30 countries worldwide.

The partnership introduces expanded connections between MyMcDonald’s Rewards and Uber services. Uber will act as the exclusive delivery and rideshare rewards partner for McDonald’s in the participating markets.

Starting in November, MyMcDonald’s Rewards members in select markets can redeem loyalty points for discounts on Uber rides. The companies also plan to let customers earn reward points on eligible Uber Eats orders, which can subsequently be redeemed for benefits inside the McDonald’s app.

Annual sales for the McDelivery platform now surpass $20 billion, according to McDonald’s senior vice president of global franchising and delivery, Mason Smoot. That figure reflects growing consumer demand for convenient digital ordering options.

The companies did not disclose the financial terms of the multi-year partnership agreement. They also omitted a complete timetable detailing the exact rollout schedule for all planned feature introductions across the 14 markets.

At the time of publication on Monday, Uber Technologies shares rose 1.43% to $69.56. McDonald’s shares increased 1.37% to $280.31, according to Benzinga Pro data.