Mediaset España Expands NFL Coverage in Multi-Year Strategic Partnership

Mediaset España and the National Football League (NFL) have officially announced an agreement to significantly expand their partnership over the coming years. This move cements the media group’s commitment to delivering high-quality American football content to Spanish audiences through a comprehensive, multi-platform broadcast strategy.

Increased Access and Multi-Platform Reach

Beginning with the 2026-2027 season, the collaboration will offer fans in Spain more ways to engage with the sport than ever before. The core of this expansion includes the broadcast of at least 50 games per season on free-to-air television. These games will be scheduled across key weekend time slots—15:30, 19:00, and 22:00—ensuring prime-time accessibility for viewers.

The coverage will be distributed across Mediaset’s television channels, including Cuatro and Be Mad, and its digital platform, Mediaset Infinity. By diversifying the broadcast outlets, the partnership aims to reach a broader demographic and strengthen the NFL’s footprint in a key international market.

Laura Louisy, Senior Director of International Business Development and Media for the NFL, noted that the expansion into prime-time slots and the reinforcement of multi-platform coverage are essential steps in the league’s global growth strategy.

A Comprehensive NFL Experience

Beyond the regular season, the expanded agreement covers a robust slate of high-stakes football events. Mediaset España will continue to broadcast the NFL playoffs, including the conference championships and the Super Bowl. The network remains the home for the 2026 NFL Madrid Game at the Santiago Bernabéu, joined by an expanded schedule of international games, including three in London and one each in Paris and Munich.

Alberto Carullo, General Manager of Television at Mediaset España, emphasized that the NFL represents a unique blend of elite athleticism and entertainment. He highlighted that the goal of this renewed partnership is to provide a more accessible and immersive experience for the Spanish audience.

Key Features of the Expanded Agreement

• Broadened Broadcasts: Minimum of 50 games per season on free-to-air channels.
• Digital Integration: Mediaset Infinity will provide simultaneous streaming of all televised matches, plus additional regular-season content.
• Expanded Editorial Presence: Increased coverage across ElDesmarque and dedicated analysis segments within sports programming on Telecinco and Cuatro.
• Play-off Depth: Enhanced coverage of post-season play, with Be Mad featuring key classification matches during the final weeks of the season.

Looking Ahead

This partnership marks a significant milestone in the growth of American football in Spain. By integrating live broadcasts with deeper digital analysis and consistent editorial coverage, Mediaset España is positioning itself as the primary destination for NFL fans. As the 2026-2027 season approaches, the network is set to deliver a more robust and interactive experience, ensuring that the sport continues to build momentum within the Spanish sports media landscape.