Here’s a breakdown of the key data from the provided text, organized for clarity:
About “One Good Shop” – A Mentorship Reality Series
* concept: The series aims to demonstrate the value of mentorship to young people, particularly those exploring side hustles and alternative career paths. It shows mentorship as a practical path to real-world results (product creation, idea testing, confidence building).
* Format: Reality-show style, following mentees as they tackle challenges with guidance from mentors. The first challenge involves selling baked goods at the National Mentoring Summit.
* Inspiration: Many youths don’t understand the benefits of mentorship untill they experience it.
* Mentees: Selected for curiosity, commitment, and openness to learning, not just for having the “best ideas.”
* Mentors: Chosen to represent diverse paths to success in food, lifestyle, entrepreneurship, and business.
* Platforms: Released on Instagram,TikTok,and the Mentoring SG YouTube channel.
* Goal: to encourage youth to sign up for Mentoring SG programs.
* Key Hashtag: #OneGoodShop
Key People & Organizations Involved
* Mentoring SG: the organization behind the series.ian Tan is the Director of Marketing and Youth Outreach.
* Remona Duquesne & Janice Chua: marketing consultants (fractional marketing leads) with mentoring SG.
* VJ Anand (ballsy): Founder and Chief Creative Officer at ballsy, a creative agency. He emphasizes the collaborative nature of the show’s creation.
* ballsy: Creative agency involved in the show’s progress and execution.
* Friend: Another creative agency involved in the show’s development.
Broader Campaign & Strategy
* Digital-First: Supported by a broader digital campaign including social content, influencer marketing, and mentor-led engagement.
* Addressing a Need: The show specifically addresses the challenges faced by young people wanting to enter the F&B industry in Singapore, where many businesses are failing.
ballsy’s Previous Work
* “The travel Virgin Show” (for Jetpac): A social-first, unscripted series featuring first-time travelers mentored by figures like Love Is Blind UK star Benaiah. Included bold out-of-home (OOH) advertising.
Worth a look