Victoire Cogevina Reynal Steps Down as Mercury 13 Co-CEO
Victoire Cogevina Reynal, co-founder and co-CEO of the women’s soccer-focused investment group Mercury 13, has stepped down from her role. The announcement marks a significant shift for the multi-club ownership group, which launched in 2023 with the ambition of investing in women’s football globally.
Mercury 13’s Growth and Investments
Mercury 13 first entered the soccer ownership space in March 2024 with the acquisition of Italian Serie A side FC Como Women. The group subsequently expanded its portfolio, attracting investment from The Avenue Sports Fund and setting its sights on England for its next acquisition.
In September 2025, Mercury 13 acquired a majority stake in Bristol City Women, a second-tier English side. The company initially announced its intention to invest $100 million in acquiring women’s soccer clubs in Europe and Latin America.
Leadership Transition
Following Reynal’s departure, Mercury 13 will be led by majority owner, Avenue Sports, and board directors Todd Marcy, Brian Lasky, and former US women’s national team soccer player and sports investor Lauren Holiday.
Holiday expressed gratitude for Reynal’s contributions, stating that Mercury 13 and its clubs are “in a strong position to capitalize on the unique opportunities presented by the continued growth of women’s football.”
Reynal’s Vision and Legacy
Reynal, an Argentine and American businesswoman and a United Nations ambassador for gender equality in football, co-founded Mercury 13 with Mario Malavé. In a statement posted on social media, Reynal described her time at Mercury 13 as “the privilege of my lifetime” and expressed her belief that the “game is in a better place” following their investment. She emphasized that Mercury 13 was founded on a mission to accelerate the commercial recognition of European women’s football and unlock its full potential.
The search for a new chief executive is underway, and Mercury 13 has stated it will provide an update on the process in due course.