Meta APEX: UFC’s Tech-Enhanced Venue in Las Vegas

Las Vegas’s APEX facility has undergone a significant transformation, rebranding as Meta APEX through a landmark naming rights partnership between UFC and Meta. This collaboration, announced in January 2026, signifies a deeper integration of technology into the UFC fan experience, with the venue now showcasing Meta’s advancements in AI, VR and wearable technology .

A New Era for the UFC APEX

The multi-purpose Meta APEX serves as a central hub for select UFC Fight Nights, Zuffa Boxing events, Dana White’s Contender Series, and UFC BJJ competitions. The partnership, building on Meta becoming UFC’s first Official Fan Technology Partner in 2025, aims to redefine how fans and athletes connect with the sport .

$100 Million Upgrade and Expanded Capacity

A $100 million investment from Meta has fueled a major renovation of the facility, expanding its capacity, concessions, hospitality options, and UFC retail space . For the first time, fans can regularly attend events at the expanded 1,000-seat arena , experiencing UFC fights with interactive VR, AI, and wearable technology.

Technological Integration

Meta APEX will serve as a testing ground for Meta’s cutting-edge technology, offering fans immersive experiences through AI, virtual reality, and AI glasses . This integration aims to enhance the viewing experience and provide new ways for fans to engage with the sport.

Statements from Key Figures

UFC CEO and President Dana White emphasized that Meta’s technological enhancements will “change the way fans view live fights” . Alex Schultz, CMO & VP of Analytics at Meta, added that the partnership is about “redefining how fans and athletes connect and experience the sport” .

Ticket Availability

Tickets for Meta APEX events are now available to the general public for the first time . Fans can find event schedules and purchase tickets through AXS.