MG Extends Partnership with ITF as Official Automotive Partner of Davis Cup Finals

The International Tennis Federation (ITF) and MG Motor have announced an extension of their partnership, continuing MG’s role as the Official Automotive Partner of the Davis Cup Final 8. This builds upon a successful initial agreement for the 2025 Davis Cup Final Eight, held in Bologna, Italy, marking MG’s first venture into tennis sponsorship.

The renewed partnership will see MG provide a fleet of electric vehicles for logistical support, transporting players, teams, staff, and officials during the 2026 tournament. MG will as well maintain a significant on-site presence, showcasing its latest vehicle models to attendees.

Strategic Expansion for MG

According to the ITF, the partnership underscores the growing synergy between tennis and automotive brands seeking to engage a global audience. MG is strategically leveraging the Davis Cup partnership to bolster its presence in key European markets, particularly Italy.

Andrea Bartolomeo, MG Italy Country Manager, stated that participating in the top team competition in men’s tennis is a “truly special moment” and will help bring excitement to tennis fans. The company is focused on expanding sales and promoting its range of vehicles, including the MG3, MG ZS, MG HS, MG4, and MG5 EV.

ITF and MG: A Shared Vision

Ross Hutchins, ITF Chief Executive, highlighted the strong alignment between the Davis Cup and MG, noting that both brands share a legacy of prestige and history. He emphasized the momentum behind the Davis Cup and the ambition for its future, adding that MG’s impact in 2025 was outstanding and they are excited to build on that success.

Bartolomeo added that the partnership aligns with MG’s forward-thinking, progressive, and innovative approach, which has driven the brand’s growth across the European market.

Sources: https://www.daviscup.com/en/news/davis-cup-and-mg-drive-final-8-partnership-forward, https://www.msn.com/en-us/sports/tennis/mg-renews-davis-cup-deal-banco-sabadell-keeps-barcelona-open-title-rights/ar-AA1XWyFJ, https://sportindustry.co.uk/news-categories/news/mg-extends-davis-cup-finals-partnership/, https://www.archyde.com/mg-extends-partnership-with-itf-davis-cup-tennis-news/