Michael Kassan’s 3CV Surpasses $50 Million in Revenue, Eyes Further Growth

Media advisory and investment firm 3C Ventures (3CV), founded by industry veteran Michael Kassan, has exceeded $50 million in revenue between September 2024 and December 2025, more than doubling its initial 2025 projections. This rapid growth underscores Kassan’s continued influence in the media and advertising landscape.

Rapid Revenue Growth and Client Base

The $50 million revenue milestone was achieved just six months after Kassan settled a dispute with United Talent Agency (UTA), the agency that acquired MediaLink in 2021 [Adweek]. Approximately 35% of this revenue stems from large-scale, transformational projects with Fortune 500 companies focused on modernizing their business strategies, often representing “seven-figure ticket items” [Adweek].

3CV’s client roster includes prominent names such as Delta, JPMorgan Chase, and AutoNation [Adweek]. The firm has also maintained a year-long relationship with Qualcomm, assisting with agency management, organizational structure, and the establishment of an in-house creative studio [Adweek]. Qualcomm’s marketing chief, Don McGuire, estimates the work with 3CV will yield between $5 and $10 million in savings [Adweek].

Beyond Consulting: Dealmaking and Convening

3CV operates on three core pillars: consulting, co-investing, and “convening” – facilitating connections between industry leaders [Adweek]. The firm actively engages in dealmaking, notably orchestrating parallel investments in adtech infrastructure firm Mediaocean from WPP, Omnicom, and IPG in late 2024 [Adweek]. Kassan also holds the position of vice chair at Mediaocean [Adweek].

The “convening” aspect of 3CV’s business involves hosting high-profile events, such as activations at the Cannes Lions International Festival of Creativity and exclusive dinners with industry giants like iHeartMedia and The Walt Disney Company [Adweek]. These events aim to foster relationships and spark novel business opportunities, building on Kassan’s established network from his time leading MediaLink [Adweek].

Looking Ahead

As of the time of writing, 3CV employs 55 people and has recently added Jane Lacher as partner of agency optimization and Karna Crawford as head of its marketing transformation practice [Adweek]. Kassan aims to continue exceeding expectations, focusing on revenue growth, client retention, and strategic team expansion [Adweek].