MIRIQA Expands Beyond Beauty with New Immunity Builder Supplement

Building on the success of its Collagen Reserve jelly supplement, MIRIQA has launched Immunity Builder, a new jelly-format product designed for both children and adults. This expansion reflects a growing consumer trend towards proactive health management for the entire family, according to MIRIQA co-founder Geraldine Lim.

The Shift Towards Preventative Health

The development of Immunity Builder was driven by a global increase in individuals taking ownership of their health, not only for themselves but also for their families. MIRIQA recognized a need to extend its product line beyond beauty supplements to address foundational wellness, particularly immunity. “Compliance is often one of the biggest challenges with supplements, especially for children and busy families. We believe taking care of your health should also be enjoyable,” said Lim.

Addressing the Needs of Modern Families

MIRIQA acknowledges the demanding schedules faced by children today – balancing school, sports, and extracurricular activities – and the importance of strong immunity to support their active lifestyles. Parents are increasingly focused on their children’s well-being, seeking solutions to support immunity, growth, and overall health. This creates an opportunity for science-backed supplements that address these everyday concerns.

Immunity Builder: Key Ingredients and Benefits

Immunity Builder combines a palatable jelly format with ingredients known to support immune function and gut health. The key ingredients include:

• Black Elderberry Extract: 500mg per sachet (equivalent to 20,000mg of fresh juice)
• Vitamin C: 100mg per sachet
• Zinc Gluconate: 5.24mg of elemental zinc per sachet
• Perilla Extract
• Yeast-Derived Postbiotics

These ingredients are intended to support immune function, gut health, reduce the frequency and severity of colds, boost respiratory wellness, promote antioxidant defense, and lower the risk of infections. The product is suitable for children aged five and above.

From Concept to Launch

The development of Immunity Builder, from initial ideation to launch, took approximately one year. MIRIQA’s product development process is guided by three core principles: utilizing clinically proven ingredients, solving a genuine consumer problem, and carefully considering dosage.

Focus on Palatability and Compliance

Recognizing that compliance is a significant challenge with traditional supplement formats like syrups and tablets, MIRIQA prioritized creating a jelly that tasted good and had an enjoyable texture. Extensive refinement was required to achieve this. The company also emphasized the importance of including ingredients in effective and safe dosages for the entire family.

Future Expansion

Currently available in Singapore, MIRIQA is actively exploring opportunities to expand the availability of Immunity Builder to other markets. The brand has existing distribution networks across several Asian countries and views Singapore as an ideal launchpad due to its strong health awareness and high wellness standards.