MM Communications Expands Portfolio with Key Private Club Clients in Singapore

SINGAPORE – PR and communications consultancy MM Communications has added several prominent private clubs to its client roster in Singapore, including Madison House Private Members Wellness Club, Vanta Private Members Club, and Rekoop Flex. Founder and Managing Director Marina Mathews shared the news, highlighting the agency’s growing presence in the region’s lifestyle and wellness sectors.

Madison House Appoints MM Communications for Brand Positioning

Madison House Private Members Wellness Club has engaged MM Communications as its PR and communications counsel. The agency’s responsibilities encompass brand positioning, media relations, and strategic storytelling. The goal is to introduce Madison House’s unique concept to Singapore and extend its hospitality and wellness expertise to regional markets. The initial remit is for 12 months, with work already underway in preparation for the club’s phased launch. Madison House is located adjacent to the METT Singapore hotel and features state-of-the-art fitness facilities, Padel courts, pickleball, pools, dining, and wellness experiences.

Mark Watts, Managing Director of Madison House, stated, “Marina’s international experience and the established presence of MM Communications in our home market of Dubai under the Sunset Hospitality Group banner, made this an straightforward choice. We were looking for a partner who understands both global hospitality standards and local market nuance, and her agency brings exactly that balance to our communications strategy.”

Vanta Partners with MM Communications for Awareness and Reputation Building

Vanta Private Members Club has appointed MM Communications as its PR and marketing communications partner for its latest club on Orchard Road in Singapore. The agency will focus on building awareness, reputation, and desirability for Vanta within Singapore’s competitive lifestyle market. The 24-month remit includes media relations, strategic positioning, and campaign development.

Alex Chew, Acting CEO of Vanta, commented, “I’ve watched Marina’s work, and the evolution of MM Communications, over the last two decades in Singapore, and I couldn’t think of anyone better to represent VANTA and our members. Her agency’s understanding of the market, coupled with a strong track record in positioning premium lifestyle brands, makes MM Communications an ideal partner for this next chapter.”

MM Communications Continues Partnership with Rekoop

MM Communications is extending its partnership with Rekoop, building on work initiated in early 2024. The agency will provide strategic PR and communications support for the brand, including the launch and ongoing promotion of its new flexible venue on Joo Chiat Road. The renewed remit is for 12 months, and campaigns supporting the new venue are already being activated.

Yinon Vardi, founder of Rekoop, said, “Marina and her team at MM Communications have done an incredible job with Rekoop since we first engaged them in early 2024, so extending the partnership was a natural decision. They understand our brand, our community and our ambition, and continue to be a valued strategic partner as we grow.”

MM Communications Adds to Team with New PR Account Director

The news of these client wins follows MM Communications’ recent appointment of Reta Lee, former editor-in-chief of Yahoo Life Southeast Asia, as its new PR Account Director. Lee will collaborate with the agency’s Asia team and the Dubai office to align regional storytelling and brand strategy, leading integrated content and communications initiatives.

Mathews stated, “Reta’s editorial instinct, clarity of thought, and digital fluency bring an elevated dimension to our creative and strategic work.”