French charcuterie brand Montagne Noire has expanded its international footprint over the past three years, growing its export business to account for 10 percent of the company’s total revenue, according to plant director Dominique Rousseau. Operating out of its production facility in Albi, France, the company now ships containers of dried hams, saucisson, and other cured meats to global markets including Singapore, the Philippines, China, Canada, Mexico, and Brazil.
## Global Expansion Driven by Market Shifts and Made in France Appeal
The rapid international growth follows significant supply disruptions in other major European pork-producing nations. According to Dominique Rousseau, an outbreak of swine fever affecting Spain and Italy created a supply gap that prompted international consumers to seek alternative sources of charcuterie from France.
At the same time, the company capitalized on strong international demand for French goods. “Products from France enjoy an exceptional aura, especially in Brazil and Mexico; it’s the French art de vivre,” Dominique Rousseau stated.
In Mexico, where local pork processing is limited relative to high consumer demand, Montagne Noire exports large quantities of cured hams and traditional dry sausages featuring specific aging processes. The brand entered the Brazilian market recently, targeting consumers looking for premium imported cured meats.
## Supply Chain Integration and Production Capacity at the Albi Plant
To maintain quality control across international markets, Montagne Noire relies on a fully integrated supply chain. The brand was acquired in 2017 by Cooperl Arc Atlantique, a Brittany-based agricultural cooperative specializing in pork production and processing. “From pig farming to the finished product, we control everything,” Dominique Rousseau explained.
The Albi facility processes 12,000 hams weekly, operating at full capacity to meet both domestic and international orders. Raw materials are sourced entirely from France, with 80 percent coming directly from cooperative farmers and the remaining 20 percent supplied by local producers. To support its distribution network, the company has established 15 international offices.
## Local Retail Engagement in Albi
Alongside its export push, Montagne Noire established an on-site factory store in Albi to engage directly with local consumers and promote short-supply-chain retail models. The store surpassed initial sales projections during its first year of operation. The company marked the location’s one-year anniversary with public tastings, promotional events, and celebrations for local customers.
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